Treasure Data brings its AI Marketing Cloud to AWS Marketplace
At AWS re:Invent 2025 in Las Vegas, Treasure Data announced that its AI Marketing Cloud is now available in AWS Marketplace. This gives marketing, data, and IT teams faster, more direct access to a platform built for hyper-personalized customer engagement.
Treasure Data is listing its full portfolio in AWS Marketplace: AI Marketing Cloud, AI Agents, and Intelligent CDP. Teams can procure, deploy, and manage these solutions through AWS while benefiting from AWS security, scale, and simplified billing.
Why this matters to marketing leaders
- Unify data and execution: Connect trusted customer data, secure AI agents, and intelligent activation in one place.
- Lower total cost of ownership: Reduce spend by consolidating fragmented martech and data tools.
- Move faster: Accelerate procurement and deployment through AWS Marketplace.
- Improve performance: Deliver more relevant experiences with AI-driven decisioning and channel-level precision.
What's available in AWS Marketplace
- Treasure Data AI Marketing Cloud: A unified platform for audience strategy, activation, and measurement across channels.
- Treasure Data AI Agents: Secure, task-specific agents that plan and execute marketing workflows.
- Treasure Data Intelligent CDP: Trusted data foundation for identity, segmentation, and privacy-safe activation.
Trade-Up program: cut tool bloat and spend
Treasure Data expanded its Trade-Up program to help companies replace overlapping tools, simplify operations, and reduce costs. If consolidation is on your roadmap, these offers are worth a look.
- ESP or CEP Trade-Up: Replace your legacy platform with Engagement AI Suite (part of AI Marketing Cloud) and get up to 24 months free with a multi-year commitment.
- CDP Trade-Up: Switch to Treasure Data Intelligent CDP and pay in full only after your current CDP contract ends.
- Real-world savings: A multi-billion-dollar North American retailer saved over $3 million and cut recurring costs by 40% over three years after switching.
Marketing Super Agent: AI that runs campaigns end-to-end
Unveiled at CDP World in October 2025, Marketing Super Agent is built into AI Marketing Cloud. It goes beyond prompt-only copilots by planning, creating, and executing marketing work end-to-end-coordinating specialized task agents with persistent memory as the hub of a marketer's daily workflow.
- Deep research, sentiment analysis, and persona development
- Competitor intelligence and campaign concepting
- Channel-specific ad and asset generation
- Cross-workflow reasoning through a shared live memory layer
Qualified companies can request access now. Current customers should contact their account manager. Prospects can reach out to Treasure Data sales before the window closes.
How to get started
- Find Treasure Data in AWS Marketplace and choose the product that fits your stack.
- Evaluate Trade-Up eligibility to replace overlapping ESP/CEP or CDP tools.
- Run a focused pilot: pick 1-2 use cases (e.g., lifecycle journeys, paid media personalization) and benchmark against current performance.
- Loop in IT and security early to streamline procurement and data governance.
- Measure lift in engagement, CAC payback, ops time saved, and tool spend reduction.
For more details, visit treasuredata.com.
Level up your team's AI marketing skills
If you're building AI fluency across your marketing org, consider this practical track: AI Certification for Marketing Specialists from Complete AI Training.
Your membership also unlocks:
