Treasure Data Launches Treasure Code: Agentic AI for Customer Data Operations
Treasure Data just made Treasure Code generally available - an AI-native command-line interface that lets teams operate the entire Intelligent CDP as code. For operations leaders staring down sprawling data pipelines, fragmented tooling, and constant change requests, this is a practical path to fewer manual steps, tighter governance, and faster iteration.
The promise is simple: give technical teams and AI agents a unified, secure, agentic interface to build, run, and manage CDP workflows - with natural language where it helps and code where it counts.
Why operations leaders should care
Most CDP environments grow complex fast: hundreds of millions of profiles, trillions of events, and a patchwork of consoles and scripts. Manual work slows delivery and invites risk.
Treasure Code centralizes operations into one consistent command layer and brings DevOps discipline to customer data. Early adoption is strong, with about a quarter of Treasure Data customers already using it for technical operations.
What Treasure Code does
Treasure Code gives data engineers, platform teams, marketing ops, and advanced CDP users direct, programmatic control across data, customer workflows, and AI systems. It's an AI-native CLI that automates data workflows, CDP configurations, customer journeys, and agent behaviors - augmented with Claude Code for natural-language creation and iteration, with human verification in the loop.
- Natural-language execution: Express intent in plain English and generate production-ready SQL, segments, and workflows without wrestling with complex syntax.
- Code-grade governance: Manage CDP configurations as version-controlled code with peer reviews and instant rollbacks.
- Zero-friction operations: Replace scattered consoles and ad-hoc scripts with a single command layer that promotes changes from dev to prod in seconds.
Built for speed without losing control
Operating a CDP "as code" aligns with proven Infrastructure as Code practices: auditability, repeatability, and safer deployments. With peer review and versioning at the core, you can move quickly and still meet internal controls and regulatory requirements.
The AI assistance accelerates build steps, but human checks keep standards intact. That balance matters when your customer data is on the line.
Early signals from the field
"We've never seen such organic adoption from an AI-native product at Treasure Data, with over a quarter of our customers embracing Treasure Code in a matter of days," said Rafa Flores, Chief Product Officer at Treasure Data. "Our customers deal with incredible complexity and scale operating a CDP, often with upwards of hundreds of millions of profiles and trillions of data points processed. Treasure Code reduces the operational burden of data operations, enabling brands to manage a CDP with fewer resources and free teams up for strategic, high-impact work."
"With Treasure Code, it feels like we've added a legion of data engineers to the team. I can describe what I want in plain language and get production-ready SQL, segments, and workflows in minutes." - Tomohiko Sugiura, Executive Vice President, Dentsu Digital
"Treasure Code is a transformative feature that fundamentally changes how we implement and operate our CDP. Historically, constructing data pipelines and workflows required highly specialized technical skills. With Treasure Code, however, we can now execute these tasks rapidly and easily using natural language. This allows even non-experts to maintain high-quality implementations, and we are eager to actively leverage this capability to accelerate our business." - Hideo Ota, Senior Vice President & Executive Officer, NTT Integration
Where it fits in your stack
- Automate ingestion, transformation, and quality checks as versioned workflows.
- Generate and update segments and customer journeys with natural language, then lock them down with reviews.
- Promote changes across environments using one consistent command surface.
- Operate AI agents with guardrails, and keep human approval on sensitive steps.
The result: fewer handoffs, fewer brittle scripts, and a shorter path from request to production - without trading away control.
Availability and next steps
Treasure Code is available now for Treasure Data customers. To get started, contact your account manager or learn more at Treasure Data.
If you're planning the rollout from an operations lens, explore practical playbooks for automation and process design in AI for Operations.
About Treasure Data
Treasure Data provides global brands with the data foundation and intelligence to know and engage every customer with hyper-personalized experiences. The company's Intelligent CDP, AI Agent Foundry, and AI Marketing Cloud form an AI-enabled marketing platform built to reduce total cost of ownership and drive revenue through more relevant engagement and AI decisioning.
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