The AI Trust Gap: Why Your Comms Strategy Matters More Than the Code
AI initiatives often fail. The reason isn't a flaw in the technology, but a breakdown in how organizations talk about it. The future of artificial intelligence will be determined by communication, not just code.
This is the central argument from Giancarlo Pitocco, a Penn State alumnus and senior AI adoption consultant at Covestro. He believes that trust, empathy, and clear strategy are the missing pieces for successful AI adoption.
Closing the Gap with Communication
Pitocco will present "The trust gap: Why communications, not code, will determine AI's future" in a public lecture at 4 p.m. on Dec. 1 in the Paterno Library's Foster Auditorium. This session is part of the 14th Bronstein Lecture in Ethics and Public Relations.
He plans to share practical frameworks for communicating and marketing AI adoption inside an organization. The goal is to move past the technical details and build genuine understanding and buy-in.
A Leader Bridging Tech and People
Giancarlo Pitocco focuses on enterprise AI transformation, connecting technical innovation with human-centered methods. At Covestro, a global sustainable material science company, he leads AI adoption and AI product marketing. His background is in communications, which gives him a distinct perspective on the issue.
As a professional-in-residence at the Bellisario College of Communications, he teaches a course on strategic thinking in the AI era. His insights have been shared at events for the World Economic Forum and TEDxNYU, and featured in Harvard Business Review.
For communication professionals looking to build their own strategic AI skills, an AI certification for marketing specialists can provide a strong, practical foundation.
About the Lecture Series
This student-focused ethics series is hosted by the Donald P. Bellisario College of Communications and organized by the Arthur W. Page Center for Integrity in Public Communication.
The Bronstein Lecture is made possible by an endowment from alumnus Ben Bronstein, who founded the public relations office at the Penn State College of Medicine and Hershey Medical Center.
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