Trusty Raises $1M Pre-Seed to Boost AI Estate Planning
Trusty, a Toronto-based startup, secured $1 million in pre-seed funding to accelerate development of its AI-driven estate planning platform. The round was co-led by Relay Ventures and Graphite Ventures, providing the capital needed for product enhancement and market growth.
AI Tools Focused on Asset Detection and User Assistance
The funding supports Trusty’s AI asset detection wizard and an in-app assistant named “Max.” These features help users digitize personal assets and better understand estate documents. The platform also builds proprietary workflows to improve collaboration with wealth and estate professionals.
Founded in 2024 and rebranded in 2025, Trusty addresses gaps often left by traditional wills, such as unclear intentions around personal items. By combining image recognition and document analysis, Trusty offers a clearer, more organized approach to estate planning. This contrasts with handwritten Letters of Wishes that frequently lack detail and context.
Strategic Partnerships to Integrate Into Financial Advisory Workflows
Trusty is actively forming commercial partnerships to widen its reach. Purpose Unlimited is exploring distribution opportunities, while banks, wealth teams, and insurance providers are also part of upcoming collaboration plans. These partnerships aim to embed Trusty’s platform into existing advisory processes, improving the tools available to wealth managers.
Though primarily a consumer-focused app, Trusty also offers advisors a collaborative platform that provides a transparent view of client estates. It competes alongside other digital estate planning services like Everplans and Trust & Will.
- Funding Amount: $1 million pre-seed
- Lead Investors: Relay Ventures, Graphite Ventures
- Headquarters: Toronto, Canada
- Key Features: AI asset detection, in-app assistant, proprietary workflows
- Target Users: Consumers and estate advisors
For product developers interested in AI applications in finance and legal tech, Trusty offers a case study in using image recognition and conversational AI to simplify complex processes. To explore practical AI course offerings that could support similar projects, visit Complete AI Training.
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