Tubi’s Blake Bassett on AI’s Exponential Growth and Creative Potential in Streaming
Blake Bassett of Tubi highlights AI’s exponential growth and its role in easing creative workflows in streaming. AI aids tasks like metadata tagging, boosting content personalization and creativity.
Tubi’s Blake Bassett on AI’s Exponential Growth and Creative Assistance Potential
Blake Bassett, Vice-President of Product at streaming service Tubi, is set to share insights at the upcoming IBC conference session titled “Mythbusting AI: Demonstrating the Impact on the Bottom Line” on 14 September.
AI is experiencing a phase of exponential growth, and its applications in streaming and OTT services are becoming increasingly significant. Bassett will discuss how AI tools can assist creative teams, helping streamline workflows and improve content personalization without compromising artistic integrity.
AI’s Role in Supporting Creativity
For creatives working in streaming platforms, AI is shifting from a buzzword to a practical assistant. It can automate repetitive tasks such as metadata tagging, content recommendations, and even some aspects of editing—freeing creators to focus on storytelling and innovation.
Bassett emphasizes that AI’s value lies not just in automation but in enhancing the creative process. By offering data-driven insights and creative suggestions, AI tools can open new pathways for content development and audience engagement.
What to Expect at the IBC Session
- Real-world examples of AI impacting streaming service operations
- Strategies for integrating AI into creative workflows
- Measuring AI’s contribution to business outcomes and viewer satisfaction
The session aims to cut through the hype and provide practical guidance on how AI investments translate into bottom-line benefits.
Additional Industry Insights
Other interviews at the IBC platform cover topics that matter to creatives, including:
- Owning the Delivery: Unlocking the full potential of Direct-to-Consumer broadcasting to create genuinely personalized viewer experiences.
- Cloud Post-Production: How new cloud-based VFX facilities are overcoming industry challenges and delivering scalable creative solutions.
- Sustainability in Streaming: Audience-aware streaming techniques that reduce environmental impact while maintaining quality.
Staying updated on these trends can help creatives adapt and thrive as technology evolves.
Further Learning
For those interested in enhancing their AI skills, Complete AI Training offers a variety of courses tailored to creative professionals. From prompt engineering to generative video tools, these resources help integrate AI into creative workflows effectively.
