Tuya Smart launches "Hey Tuya," a Super AI Life Assistant for everyday life
Tuya Smart has introduced Hey Tuya, a next-generation AI life assistant built to work across devices and physical spaces. Think less chatbot, more real-world coordination-closer to the J.A.R.V.I.S. idea people recognize, but grounded in practical use cases you can deploy in comms narratives today.
For PR and Communications teams, this is a story about AI moving off the screen into homes, offices, and daily routines-with concrete roles, technical depth, and partner hooks your stakeholders will ask about.
Why PR and Communications teams should care
- Clear narrative: physical AI that senses, remembers, and acts across devices-not just answers questions.
- Strong partner angle: open to brands and developers to embed or customize Hey Tuya in hardware.
- Media-friendly framing: relatable J.A.R.V.I.S. comparison, backed by real features and numbers.
- Proof of scale: millions of daily interactions and a sizable developer base already building AI agents.
What Hey Tuya actually does
Hey Tuya is engineered for multi-device collaboration across app, speakers, hubs, toys, and wearables. It features short- and long-term memory to learn routines, adapt to preferences, and move from reactive to proactive assistance.
- Proactive home routines: preheat water, open curtains before 7 a.m., adjust lights and humidifier at night, prep AC before arrival.
- Home security guardian: image recognition and retrieval with clear voice or text alerts.
- Energy-saving expert: real-time monitoring with suggestions-turn off idle devices, shut down during trips, tune AC to weather and season.
- Health coach: calorie recognition, sleep and exercise tracking, personalized reports.
- Work assistant: meeting minutes, multilingual translation, summaries, mind maps.
- Personal life secretary: reminders, holiday alerts, pet and plant care, family health monitoring.
The tech backbone (for stakeholder confidence)
Hey Tuya runs on Tuya's Physical AI Engine (PAE) with a global AI-Device Real-Time Network (AD-RTN) and Tuya Real-Time Communication (T-RTC) for low-latency, resilient device connectivity. It includes engines for conversational interaction, visual understanding, and IoT control.
- OmniMem: long-term memory across multimodal inputs and device behavior.
- Adaptive Expert System (AES) + Dynamic Orchestration Agent (DOA): bridges cognition and decision-making to action on real devices.
- Conversational, Vision, and IoT Intelligence Engines: multimodal interaction and device orchestration.
Editorial angles you can pitch now
- "A day in the life" of physical AI: from wake-up routines to work support to nighttime wind-down.
- Energy and cost: how proactive device orchestration cuts waste without extra effort.
- Hybrid work: meeting notes, instant translation, summaries, and mind mapping for teams.
- Safety at home: how image recognition turns into simple, usable alerts for families.
- Health at home: personalized reports from everyday signals-sleep, movement, nutrition cues.
Key numbers for your press kit
- Developers have created 12,000+ AI Agents on Tuya's platform.
- 155 million daily AI interactions across global scenarios.
- 1.622 million registered developer accounts across 200+ countries and regions (as of Sep 30, 2025).
- Available now with initial capabilities; broader features to roll out over time.
Brand and developer integration
Hey Tuya will be available to individual users and open to brands and developers to integrate into AI hardware or customize further. Tuya's open approach-via its AI Agent development platform and TuyaOpen open-source framework-lowers build barriers and speeds up go-to-market for Physical AI use cases.
Learn more or get started at Tuya.AI. Users can also download the Tuya App from major app stores.
Messaging guardrails and FAQs to prep
- Memory and consent: clarify how short/long-term memory works, user controls, and opt-out paths.
- Latency and reliability: explain AD-RTN and T-RTC benefits in plain language; set expectations for local vs. cloud behavior.
- Security posture: outline how image data, health signals, and device actions are handled and stored.
- Proactive actions: specify user approval flow for automated routines and how suggestions are surfaced.
- Developer story: detail how brands can embed Hey Tuya, customization options, and support.
Sample headline ideas
- Tuya brings AI off the screen: "Hey Tuya" coordinates devices, spaces, and daily routines
- From home to office: a single assistant that handles security, energy, health, and work
- Physical AI gets practical: Tuya's Hey Tuya learns habits and acts before you ask
Availability
Hey Tuya is live with initial capabilities now. Expect continued feature expansion informed by user feedback and developer best practices.
If you're upskilling your comms team on AI workflows and prompts for media work, explore curated training by role at Complete AI Training.
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