UK Government Rethinks AI and Copyright Rules Amid Creative Industry Concerns

UK Government Reconsiders AI and Copyright Policies for the Creative Sector

The UK government is reassessing its approach to AI and copyright regulations affecting the creative industries. Following the release of the Creative Industries Sector Plan in June and the recent response to the culture, media and sport committee's inquiry into film and high-end TV, there remains uncertainty about what the future holds for creators regarding AI's role in copyright.

The sector plan emphasizes the government's commitment to a copyright framework that respects human creativity while fostering innovation. It acknowledges the need to support rights holders in licensing their work digitally and to enable AI developers to access UK creative materials responsibly. However, how the government intends to satisfy both creative professionals and technology firms remains unclear.

Concerns from Creators

Ellie Peers, general secretary of the Writers’ Guild of Great Britain, expressed concerns about the ongoing uncertainty. She highlighted the importance of protecting creators' rights and ensuring fair compensation, warning against compromising these to appease large technology companies.

The recently passed Data (Use and Access) Bill stirred unease among creatives. It moved through Parliament without amendments that many hoped would safeguard creators from having their copyrighted works used without consent to train AI models.

A Cautious Government Approach

The sector plan indicates the government is taking a measured stance rather than rushing new legislation. It is currently analyzing consultation feedback on copyright and AI, aiming to develop proposals based on thorough economic impact assessments. A report on AI training use of copyrighted material, transparency, and technical standards is expected within nine months of the Data Bill's royal assent.

Expert working groups will include representatives from AI and creative sectors to address transparency, licensing, and standards. This collaborative effort aims to chart a balanced path forward.

Film and High-End TV Inquiry Recommendations

The inquiry into film and high-end TV recommended abandoning the preferred data mining exception model that allows AI training with rights reservation. Instead, it proposed mandatory licensing for AI developers before using copyrighted works. The government is reviewing over 11,500 consultation responses and plans to respond in the coming months.

The inquiry also suggested developing an AI certification scheme for ethical generative AI use in film and TV, overseen by a soon-to-be-appointed AI sector champion for the creative industries. Certification would be required for UK broadcasters or productions seeking tax incentives and National Lottery funding to ensure responsible AI use.

The government acknowledges ongoing industry initiatives to label AI-generated content and is considering whether regulation is needed for consistent labeling. However, it cautions against creating schemes that could stifle innovation or complicate tax incentives.

Encouraging Tech and Creative Sector Collaboration

The government is enthusiastic about fostering partnerships between creative and technology companies, highlighting the emerging “createch” sector. The sector plan outlines ambitions for createch businesses to generate £18 billion in gross value added and 160,000 jobs over the next decade.

A key government commitment is the establishment of the Creative Content Exchange (CCE). This marketplace will facilitate the buying, selling, licensing, and permitted access to digitized cultural and creative assets. The CCE aims to open new revenue streams for content owners and support the development of high-value AI models by providing easier data access.

Industry Voices

True Brit’s Zygi Kamasa emphasized the growing demand for British-made films, reflecting optimism about the local creative sector’s potential despite ongoing policy uncertainties.

Looking Ahead

While the government’s approach remains in flux, creatives and tech companies alike await clear guidelines on AI’s role in copyright. The coming months will be critical as the government finalizes its position and outlines frameworks that balance innovation with protection for creators.

For those interested in the intersection of AI and creative industries, staying informed about upcoming regulations and certifications will be key. Exploring AI certification options can provide practical knowledge to navigate this evolving landscape.