Three PR Firms Launch Tools to Track Brand Visibility in AI Search Results
Three companies released new services this week designed to help brands measure and improve how they appear in AI-generated search results and large language model responses.
UpSpring, a PR and marketing firm focused on architecture, design, and construction sectors, launched the AI Authority Audit. The tool analyzes how a brand surfaces across leading AI platforms when users enter industry-specific prompts. The audit begins with a discovery call, then uses software to diagnose a brand's current visibility. "The AI Authority Audit is designed to give firms a clear understanding of how they are being surfaced in AI results and what specific steps they can take to improve their presence, relevance, and competitiveness in this new discovery landscape," said UpSpring president Sarah Terzic.
Signal AI, a reputation and risk insights platform, formed a partnership with Dow Jones Factiva to integrate news and business content into its reputation management system. Factiva provides content from outlets including The Wall Street Journal, Barron's, MarketWatch, and The Globe and Mail. The integration targets chief communications officers and reputation teams managing brand perception. Signal AI CEO David Benigson said the partnership delivers "the gold standard of insights: the most valuable content on the planet processed by the most advanced technology in the industry."
S2B Group and SaaS platform BrandRank.AI launched the Food & Beverage Answer Economy Index, an ongoing analysis of how AI answer engines recommend food and wellness products. The index examines responses from ChatGPT, Copilot, Gemini, Claude, Grok, and Perplexity to common consumer questions. The first report, "Eating in the GLP-1 Era," focuses on how these systems answer questions about diet during GLP-1 medication use.
The index identifies which brands appear in AI recommendations and which sources drive visibility. S2B Group co-founder Laura Cubillos, a former global food and beverage chair at Edelman, said the work reveals "what people are asking and the struggles they're trying to solve" at scale.
These tools reflect a shift in how brands track discovery. As consumers increasingly use AI systems for recommendations and information, PR teams need visibility into how those systems represent their clients.
Learn more: PR professionals seeking to understand how LLMs work and affect brand visibility may find value in Generative AI and LLM Courses or resources on AI for PR & Communications.
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