UrVenue Plans AI Protocol to Make Venue Experiences Discoverable in AI Booking Systems
UrVenue, a hospitality software company, announced plans to build Model Context Protocol (MCP) capabilities into its platform by Q4 2026. The move aims to make nightclub packages, resort activities, and other venue experiences findable within AI-powered booking systems.
The company manages experience inventory for venues including nightclubs, dayclubs, cabanas, wellness offerings, and special events. Its clients include Caesars Entertainment, MGM Resorts, Wynn Resorts, and Club Med.
Cedric Ancellin, UrVenue's Chief AI Scientist and Chief Technology Officer, said the company is addressing how AI changes how travelers find and book experiences. "Our focus is on ensuring that venue and property level experience inventory is not only bookable, but also discoverable and actionable within the next generation of AI-driven environments," he said.
Over the past year, UrVenue tested AI across product development and operational workflows. The MCP protocol work builds on those tests.
What MCP Does
MCP is a standard that allows AI systems to access and understand data from external sources. For UrVenue, it means AI assistants and booking platforms can directly read venue inventory and availability without manual data entry or API customization.
This addresses a real problem: when venues list experiences through multiple channels, keeping information consistent becomes difficult. MCP standardizes how that data flows into AI systems.
Why This Matters for Venues
As more travelers use AI assistants to plan trips, venues that aren't discoverable in those systems lose bookings. UrVenue's strategy ensures that a guest asking an AI assistant "What nightlife options are available at my resort?" gets current, accurate answers tied directly to booking systems.
The company also runs UrResort, a property experience management system used by hotels and integrated resorts, and its core Venue Management System for clubs and events.
Learn more about AI applications in hospitality and events.
Your membership also unlocks:
