US and China Drive Early Demand for AI Insurance, Geneva Association Says

US and China lead early demand for AI insurance coverage: what carriers need to build now

Insurers are seeing a clear spike in inquiries for coverages tied to artificial intelligence and generative AI. A new report from the Geneva Association highlights that the United States and China are out front, with buyers pushing for protection against model errors, IP disputes, data misuse, and automation failures.

For carriers and brokers, the signal is simple: quantify AI risk drivers, adapt wordings, and stand up incident response. The opportunity is there, but so is silent exposure across existing lines.

Why demand is breaking first in the US and China

• High adoption: Enterprises in both markets are deploying AI across customer service, software engineering, marketing, trading, logistics, and connected devices.
• Litigation risk: Plaintiffs' bars in the US and growing enforcement in China increase perceived liability for bias, privacy breaches, and IP infringement.
• Vendor ecosystems: Dense networks of AI vendors, integrators, and data providers create contractual risk chains and coverage gaps.
• Regulatory pressure: Guidance and draft rules are forcing boards to evidence model governance and risk controls.

Where the exposure sits (and can leak silently)

• Cyber/privacy: Data leakage, model inversion, prompt injection, and API exploitation leading to unauthorized access or disclosure.
• Tech E&O/media: Hallucinated outputs that cause customer loss, defamation, or copyright claims; failure of AI-enabled features or SLAs.
• D&O: Board oversight of AI strategy, disclosures, and risk controls; securities litigation after AI-related incidents or misstatements.
• Product liability: AI-guided devices, vehicles, and robotics causing property damage or bodily injury.
• Employment practices: Bias or discrimination allegations tied to AI recruiting, compensation, or performance systems.

Product design: how carriers are responding

• Standalone AI liability: Third-party cover with clear triggers for model errors, IP/media risks, and regulatory investigations; often paired with first-party incident response and forensics.
• Cyber add-ons: Endorsements for prompt-injection, model/data poisoning, and vendor failures; sublimits and waiting periods are common.
• E&O extensions: Clarify coverage for AI-driven decisions, training data provenance, and automated advice; tighten definitions to avoid unintended aggregation.
• Media/IP modules: Defense and damages for content generated by or assisted with AI, including takedown and settlement costs.

Underwriting questions to standardize

• Use cases: What decisions does AI influence? Financial exposure per decision? Human-in-the-loop checkpoints?
• Model governance: Versioning, testing, red-teaming, drift monitoring, and rollback procedures.
• Data: Sources, licenses, consent, retention, and procedures for takedown or right-to-be-forgotten.
• Vendors: Contracts, indemnities, audit rights, uptime/quality SLAs, and dependency mapping.
• Security: Guardrails against prompt injection, model poisoning, data exfiltration, and secrets exposure.
• Compliance: Documentation against recognized frameworks and readiness for regulator requests.

Pricing, capacity, and wording levers

• Triggers: Define "AI error" and "automated decision." Avoid ambiguous terms that expand scope unintentionally.
• Sublimits/retentions: Apply per-module sublimits for IP, bias, or model error; use retentions that encourage governance investment.
• Warranties: Minimum controls for data rights, model testing, and human oversight; breach converts to coinsurance or sublimit.
• Exclusions/clarifications: Carve-outs for known training-data violations, willful misuse, and unapproved deployments; clarify stack interaction with cyber/E&O/media.
• Pricing inputs: Loss expectancy by use case, user base, decision criticality, vendor concentration, and strength of governance evidence.

Claims playbook: what "good" looks like

• 24/7 incident response: Model and data forensics, log preservation, and rollback to safe versions.
• Legal/media: Counsel experienced in AI/IP/privacy, plus takedown protocols for harmful outputs.
• Remediation: Customer notification, credit monitoring if data is implicated, and model patch validation.
• Lessons learned: Post-incident controls that tie back to warranties and renewal pricing.

Reinsurance and accumulation

• Scenario analysis: Concurrent prompt-injection across tenants of a major LLM platform; wide release of flawed model update; mass IP claims following dataset exposure.
• Data you need: Vendor concentration, shared model dependencies, and correlated triggers across cyber, E&O, and media.
• Contracting: Consistent AI-related definitions across treaties; event definitions that handle software versioning and widespread patches.

What carriers and brokers should do in the next 90 days

• Publish AI wording options: Standalone and endorsements with clear triggers and carve-outs.
• Stand up an AI underwriting guide: Standard questions, minimum controls, and pricing guardrails by use case.
• Pilot with early adopters in the US and China: Tight limits, targeted classes, and active loss control support.
• Train distribution: Simple messaging on what's covered, what isn't, and how to avoid silent AI exposure in legacy policies.
• Build a panel: Incident responders, specialized counsel, and model forensics partners with defined SLAs.

12-month roadmap

• Telemetry program: Encourage insureds to share model and security logs for better pricing and faster claims.
• Governance-linked credits: Premium differentials based on independent assessments and test results.
• Vendor risk module: Add coverage and pricing tied to critical AI suppliers and contract quality.
• Reinsurance coordination: Align event definitions and accumulation metrics; run joint stress tests.

Useful references

• The Geneva Association
• NIST AI Risk Management Framework

Upskill your team

If you're building AI underwriting or client advisory capabilities, structured training shortens the learning curve. See role-based options here:

• AI courses by job function

Buyers in the US and China aren't waiting. Meet demand with clear wordings, disciplined underwriting, and end-to-end response-and avoid letting AI exposures bleed silently into legacy policies.