V2 Communications Launches Generative Engine Optimization to Help PR Teams Win the Answer Layer
Boston, Oct. 9, 2025 - V2 Communications has launched Generative Engine Optimization (GEO), a set of communications-first services that help brands influence how they're discovered, known, and trusted by AI platforms.
As ChatGPT, Gemini, Perplexity, and Copilot increasingly mediate how people get answers, brands must treat AI as a key stakeholder. GEO gives PR and communications teams a framework to make sure their stories are visible, accurate, and cited across AI-generated responses.
As V2's CEO Jean Serra puts it, what gets cited gets seen. The firm's AI-first approach helps brands earn presence in the answer layer so the right story shows up consistently-for people and the AI systems that inform them.
Why GEO matters for PR now
Search is shifting from links to answers. That means citations, structured narratives, and authority signals-across earned, owned, and paid-directly influence how AI summarizes your brand.
GEO aligns PR with this reality: you need source coverage that AIs trust, content AIs can parse, and ongoing monitoring to catch drift, misinformation, or competitor gains before they stick.
Inside V2's GEO services
- AI Share of Voice Audit: See how often and where your brand appears across AI engines. Benchmark against competitors to expose gaps and opportunities.
- Content Alignment: Update or create AI-ready assets-clear Q&A copy, entity-rich language, and structured answers-so brand facts are indexed accurately across owned content, press releases, and bylined articles.
- Authority-Building Media Strategy: Secure high-authority coverage that feeds the sources AIs rely on. Focus on top-tier publications, scaled thought leadership, and inclusion in listicles and roundups.
- Influencer & Community Management: Activate credible voices and communities-industry forums, Wikipedia, Reddit, review sites-to strengthen the signals AI engines use to generate answers.
- AI Monitoring: Track your presence across AI engines, identify citations and sources, flag shifts or inaccuracies, and surface new opportunities.
What PR and communications teams can do next
- Run an AI share-of-voice audit across leading models to see how your brand and competitors appear in answers.
- Refactor owned content into Q&A formats with precise, entity-rich language and clear definitions of products, leaders, and categories.
- Prioritize media that AI trusts: authoritative outlets, expert quotes, data-backed insights, and original research.
- Mobilize credible communities and editors to validate facts across Wikipedia, forums, and review ecosystems.
- Implement continuous AI monitoring to catch misinformation and measure gains in citations and accuracy.
This launch coincides with V2's new e-book, "The GEO Report: How to Build Brand Visibility and Trust in the AI Era," which explains how generative AI is changing brand discovery and what communicators should do about it.
About V2 Communications
V2 Communications is an integrated communications firm serving B2B, climate, and healthcare technology companies-from startups to public companies. V2 builds integrated programs across earned, owned, and paid channels that help clients influence their markets and become category leaders.
The firm's process emphasizes rigorous planning, speed and flexibility in execution, and ongoing strategic guidance to adapt programs for consistent business impact.
Media Contact: dhoffman@v2comms.com
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