Value 360 Communications Teams Up with Vivek Anchalia to Launch AI Creative Studio
Value 360 Communications, a leader in integrated communications and brand building, is entering the AI-powered content creation space through a strategic partnership with filmmaker and AI innovator Vivek Anchalia. This new initiative coincides with Value 360’s upcoming Draft Red Herring Prospectus (DRHP) filing as it prepares for a public listing on the SME Exchange.
The AI Creative Studio being developed will merge generative AI technologies with expert storytelling, brand strategy, and scalable content production. It aims to provide brands, marketers, and content creators with a solution for producing high-volume, personalised, and cost-effective campaigns across both digital and traditional platforms.
Leading Communication Forward with AI
Kunal Kishore, Group CEO and co-founder of Value 360 Communications, states that this studio fits into the company’s broader vision to lead changes in communications, marketing, and storytelling. As the company moves into public markets, it wants to show investors, clients, and partners that innovation and agility are key to its growth strategy.
Creative Expertise Meets AI Innovation
Vivek Anchalia brings a strong background to the project, having established India’s first AI-native content studio. As founder of Amazing Indian Stories, he has been at the forefront of AI-assisted filmmaking, including India’s first AI-generated feature film, Naisha. His creative portfolio also includes co-writing Netflix’s Rajma Chawal and directing Tikdam on Jio Hotstar, demonstrating his blend of narrative skill and AI technology.
Anchalia emphasizes that AI should be seen as a force multiplier for creativity rather than a threat. Together with Value 360, he is building a model to help brands scale quality content efficiently while maintaining creative integrity.
Integrated Solutions for Creative Scale and Efficiency
The AI Creative Studio will operate as part of Value 360’s expanding services, complementing its core public relations and integrated communications offerings. By integrating AI-driven creative tools with existing media, influencer, and digital ecosystems, Value 360 plans to provide end-to-end solutions focused on speed, efficiency, and scalability.
This move positions Value 360 not just as a communications agency, but as a diversified marketing services platform prepared to meet the evolving demands of modern brands.
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