VaynerMedia APAC launches CREAITORS: AI at the speed of culture
VaynerMedia Asia Pacific has launched CREAITORS, an AI-enhanced creative platform built to produce thousands of culturally relevant campaigns at scale. It's a system, not a one-off. Always on, repeatable, and tuned for local nuance across markets.
The promise: high-volume creative that still feels specific to people, places, and moments - without ballooning production costs.
First live use case: Grab's "Group Order content kitchen"
The first deployment powers Grab's Group Order feature - getting friends to order together, customize meals, and split bills with zero friction. The "content kitchen" creates snackable stories that fit local dining moments across Southeast Asia.
Stage 1 spans six markets: Singapore, Malaysia, the Philippines, Vietnam, Thailand, and Indonesia. To date, the system has produced over 16,000 storytelling permutations aligned to local audiences, languages, and eating occasions.
How the system works
CREAITORS blends generative AI with human creative direction. It fuses first-party data, platform insights, and cultural nuance to produce hyper-specific characters and narratives at scale.
Five creative levers drive the output:
- Location: Country, city, neighborhood
- Occasion: Office lunch, family dinner, weekend hangouts
- Cast: Friend groups, coworkers, families
- AI persona: Tone, narrative POV, character styles
- Platform format: Short video, static, stories, carousels
Think office lunch crews in Manila or weekend makan squads in Jakarta - content that actually fits the moment people are in.
"AI is unlocking infinite creative possibilities - allowing us to do things we were never able to do before," said Tim Lindley, managing director at VaynerMedia APAC. "This isn't about making one brilliant ad, it's about thousands of brilliant ads, each tailored to a cohort, enabling us to be more relevant to more people than ever before."
Early impact
VaynerMedia reports the approach has already boosted awareness and adoption of Group Order across markets. More importantly, it establishes an always-ready creative platform that can scale to other regional clients without starting from scratch each time.
APAC trend: AI-led creative systems are scaling
APAC is moving fast on AI-driven creative production. Dentsu APAC recently launched Zoyumi, a proprietary AI solution that combines content scoring, creative production, and real-time performance tracking in one system - helping brands produce on-brand creatives in under 30 minutes with governance and brand safety embedded.
Meanwhile, Appier in Hong Kong rolled out its generative-AI creative platform AdCreative.ai to help brands scale asset production and drive measurable performance.
Why this matters for marketers
Performance is now a creative problem. Feed the right volume, variety, and specificity into paid and organic channels and you win more auctions at lower cost. That requires systems thinking, not just great single assets.
CREAITORS shows the model: pair AI generation with strategic guardrails, plug into data loops, and keep formats native to each platform.
How to apply this inside your team
- Define your levers: Start with 4-6 variables (location, occasion, audience cohort, tone, format). Make them modular.
- Build a content kitchen: Create a library of prompts, brand voices, and visual kits. Standardize inputs so outputs are consistent.
- Localize with intent: Use first-party data and market insights to map real dining, shopping, or usage moments per city.
- Ship in sprints: Release small batches, read performance, iterate weekly. Kill weak variants fast.
- Governance baked in: Set brand-safety rules, approvals, and disclosure standards before scaling.
- Measure what matters: Track awareness lift, assisted conversion, and cost per incremental action - not just CTR.
Bottom line
The edge goes to brands that can produce high-quality, culturally specific creative at scale - and adjust in near real time. Systems like CREAITORS point to where creative operations are heading: fewer hero campaigns, more precision content that actually moves numbers.
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