Vector Raises $10M to Build AI Tools That Help Marketers, Not Replace Them
Vector, a contact-level advertising platform for B2B marketers, announced a $10 million Series A funding round led by SignalFire and HubSpot Ventures. The company uses the funding to develop AI automation tools designed to amplify what marketers already do well rather than eliminate their roles.
The platform targets named buyers using intent signals like website visits, ad clicks, and competitor research. This approach differs from traditional advertising that relies on company-level targeting or broad demographic filters.
A New Way to Query Campaign Data
Vector is launching Vector MCP, an interface that connects the platform to large language models including Claude and ChatGPT. Marketers can now ask plain-language questions about campaign performance and buyer activity without switching between tools or waiting for reports.
"Every marketer we talk to is trying to do more with the same budget and prove it's working," said Adam Coccari, Managing Director at HubSpot Ventures. "Vector gives them the ability to target specific buyers based on real intent signals in real time."
The Human-Centered Pitch
Vector's CEO Joshua Perk rejected the narrative that AI will eliminate marketing teams. "The real opportunity is using AI to compound what good marketers already do," he said. "We're not building a product that takes the marketer out of the loop."
The company positions its tool as handling repetitive work-data analysis, reporting, audience building-so marketers can focus on strategy and creative decisions that require human judgment.
SignalFire principal Varun Ramakrishnan said the winning B2B teams will be those who "capture the right signals early, before intent is obvious and before a competitor gets there first." He cited Vector's contact-level approach as foundational infrastructure for modern marketing operations.
Learn more about AI for Marketing and how tools like ChatGPT are changing how teams work with data.
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