The Rise of Veo 3 in Vietnam
Veo 3, Google’s AI video creation tool, made a significant impact shortly after its debut at Google I/O 2025. Within weeks, Vietnamese social media platforms were flooded with AI-generated comedic clips ranging from parody music videos to animated retellings of Vietnamese history. These videos often carry a humorous tone that encourages sharing, with hashtags like #VeoAI, #videoAI, and #AIvietsub amassing tens of millions of views.
Many AI-centered video accounts quickly gained large followings, some surpassing 500,000 followers in just a few weeks. For some young creators, what started as a hobby turned into a summer business offering custom video production, scriptwriting, or even Veo 3 account rentals.
With Veo 3, users can create short, cinematic-quality videos from just a few lines of text. There’s no need for cameras, actors, or editing skills, and a complete video is ready in minutes. This simplicity helped Vietnamese creators produce a flood of short films that fit perfectly on social media platforms.
On July 11, Google expanded its AI offerings in Vietnam by launching the AI Ultra and Flow package. This premium service unlocks access to Google’s most powerful AI models for demanding tasks. Among new features, Flow users can add dialogue to videos using the Frames to Video tool, turning personal images into opening frames with sound effects, ambient noise, and now spoken lines.
Subscribers also get Gemini Pro, a smart assistant with advanced reasoning and research capabilities, plus NotebookLM for extended research and writing support. The package integrates deeply with Google apps like Gmail and Docs, includes 30TB of storage, and is priced at VND3 million for three months with a discount. For global pricing and details, see Google AI blog.
Popular Content Trends
Many videos mimic the style of Chinese drama scripts, which have been popular in short-form content. These feature familiar tropes like cold, wealthy men in mansions or boardrooms. Vietnamese creators adapt these stories with local touches—imagine a CEO driving on a red dirt road or meeting an ex-lover in a traditional dress under the rain.
This recycling of known plots into local settings has sparked a surge of AI short films on social media, drawing in many creators eager to join the trend.
Democratized Content Creation or Repetitive Formulas?
Veo 3 has lowered the barrier to entry for video creation. Now, anyone with an idea can produce films without crews or expensive equipment. This shift is a key moment for digital creativity in Vietnam.
However, the ease of production has led to repetitive content. Most videos follow predictable formulas, tweaking only minor details like costumes or settings. While visually impressive, many lack emotional depth and feel like polished shells aimed at views rather than meaningful storytelling.
Future of Veo 3 in Vietnam’s Digital Market
There’s potential for Veo 3 to grow in Vietnam, but success depends on how creators use it. Director Nguyen Cang, known for his emotionally rich films, notes the youth’s quick adoption of AI but worries about the focus on trends over substance.
He suggests Veo 3 works best when it’s part of a creative process that prioritizes authentic stories over flashy visuals. Without this, the tool risks becoming just another tech fad that fades quickly.
For creatives interested in AI tools that boost video production skills, exploring courses on video AI training can provide practical guidance on using these technologies effectively.
- Veo 3 enables fast, high-quality video creation from text prompts.
- Vietnamese creators are adapting AI-generated video to local tastes and humor.
- New Google AI packages offer enhanced features like dialogue and research tools.
- Content risks becoming formulaic without deeper storytelling investment.
- Long-term success depends on using AI to tell authentic, meaningful stories.
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