Verneek's AI Platform Takes Aim at Retail's Fragmented Systems
Verneek, a New York-based AI firm founded by Dr. Nasrin Mostafazadeh and Dr. Omid Bakhshandeh, is building tools to connect the disconnected software systems that plague retail operations. The company's platform ingests data from existing systems and creates what Mostafazadeh calls a "centralized brain" - a unified intelligence layer that lets retailers make decisions across their entire business without jumping between incompatible tools.
For operations professionals, the problem is concrete: retailers juggle separate systems for inventory, customer service, point of sale, and staffing. Data doesn't flow between them. Decisions lag. Customers get inconsistent experiences.
What Verneek Does
The company offers three main capabilities: automatic product information enrichment, decision support for executives, and AI-powered styling recommendations for customers. The system also handles operational tasks - a store associate can report a maintenance issue by speaking to the AI, which automatically creates a ticket, notifies the right person, and flags urgency.
Verneek counts Nordstrom as a client. Saks Global CEO Geoffroy van Raemdonck invested in the company before joining the luxury retailer in January 2026, suggesting potential expansion into that account.
The Operations Angle
Mostafazadeh described her vision bluntly: "We have this overarching centralized brain providing an end-to-end view of your business, so retailers or brands can make optimal decisions running their businesses."
For operations teams, the appeal is efficiency. Manual data entry drops. Decision cycles shorten. Workflows trigger automatically instead of requiring human handoffs. The technology sits on top of legacy systems rather than replacing them immediately, which matters for retailers with decades of accumulated software.
Verneek was founded five years ago. The company is now expanding its roster of retail clients and building out its feature set.
Learn more about AI for Operations or explore the AI Learning Path for Operations Managers to understand how these tools fit into broader operational strategy.
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