Vietnam integrates AI to boost domestic market and retail growth through 2027

Vietnam Unveils 2025–2027 Plan to Boost Domestic Market with AI Integration

Vietnam’s Ministry of Industry and Trade has launched a three-year programme focused on strengthening the domestic market and encouraging consumption. Central to this initiative is the integration of artificial intelligence (AI) into the national supply and consumption network, aiming to modernise retail and support local production.

Key Goals of the Programme

• Enhance the “Vietnamese people prioritising Vietnamese goods” campaign through technology and marketing efforts
• Promote sustainable market development and increase the visibility of local products nationwide
• Control inflation by supporting efficient supply chains and consumption patterns
• Leverage AI to improve logistics, retail infrastructure, and cross-border trade linkages

For 2025, the programme targets a retail sales and consumer service revenue growth of 10.5–12%, contributing to a GDP increase between 8.3 and 8.5%. Over 50,000 businesses and 15 million consumers are expected to benefit from these improvements.

Vision for 2027: A Modernised, AI-Powered Market

By 2027, Vietnam aims to establish a fully modernised domestic market platform. This includes nationwide retail infrastructure powered by AI-driven logistics and integrated cross-border trade systems. The objective is to place Vietnam among the top 10 global retail markets.

The plan emphasizes innovation, advanced technology, and skilled labour to increase competitiveness across industries. For marketers, this signals new opportunities to engage consumers through AI-enhanced data insights and smarter supply chain management.

What This Means for Marketers

• AI Integration: Marketing strategies can now leverage AI for better targeting, customer behavior prediction, and personalized campaigns.
• Local Product Promotion: National campaigns will prioritize Vietnamese goods, opening doors for brands to align with consumer preferences for domestic products.
• Expanded Market Access: Improved logistics and retail infrastructure will enable smoother market entry and product distribution across regions.

With AI becoming a core part of Vietnam's retail and supply chain ecosystem, marketers should consider developing skills in AI-driven tools and data analytics. For those looking to sharpen their expertise in AI applications relevant to marketing, Complete AI Training offers specialized courses tailored to marketing professionals.

Conclusion

Vietnam’s 2025–2027 programme presents a clear path for modernising the domestic market by embedding AI throughout the supply and consumption chain. Marketers in Vietnam and beyond should prepare to engage with this transformation by adopting AI technologies and aligning their strategies with the push for local product consumption.

For further learning on AI tools and marketing applications, explore AI tool databases that can support campaign optimization and consumer insights.