Vizrt's InteractifAI and CaptivAIte add AI-driven AR graphics to Zoom Meetings and Zoom Rooms

AI-driven AR graphics arrive in Zoom: practical tools for sharper corporate communications

Vizrt has introduced two Zoom-focused solutions - InteractifAI and CaptivAIte - that help comms teams turn routine meetings, webinars, and town halls into high-impact experiences that drive action. The goal is simple: less noise, more clarity, and visuals that make messages stick.

Both options streamline production so your team can ship polished, on-brand content without a studio crew or complex setup.

Why it matters to PR and comms teams

• Keep attention on the message with clear, on-brand visuals right inside Zoom.
• Speed up production for launches, internal updates, and training - without extra software sprawl.
• Turn attention into outcomes using QR codes, data callouts, and structured agendas.
• Maintain consistency across speakers, teams, and regions.

InteractifAI: bring graphics straight into Zoom Meetings

InteractifAI is a Zoom App built on the Surface Framework. It overlays professional graphics directly onto participant video streams - so speakers can stay on camera while visuals do the heavy lifting.

• One-click templates and brand kits for names, titles, and lower thirds.
• Logos, speaker details, agendas, timers, and QR codes baked into the feed.
• Pull data from social posts, online docs, and common file formats in real time.
• Runs alongside Zoom Meetings for a smooth presenter experience.

CaptivAIte: AR for Custom AV Zoom Rooms - no green screen required

CaptivAIte brings augmented reality graphics into Custom AV Zoom Rooms, turning a standard space into a studio-grade environment. Using Vizrt's AI Keyer, you can composite presenters and graphics without a green screen, then replace flat slide decks with dynamic scenes.

• Data-driven AR graphics that update live.
• Remote contributor "teleportation" for hybrid panels and exec updates.
• Real-time visuals that match your brand system.

Smoother workflows with NDI and Custom AV Zoom Rooms

Zoom's integration of NDI simplifies AV-over-IP routing, making multi-source shows more manageable and flexible. Presenters can focus on the message while the system handles the switching.

Learn more about NDI here and browse Zoom Rooms resources here.

Use cases comms teams can ship this quarter

• Product launches: On-camera demos with animated callouts, feature checklists, and instant QR links to trials.
• Executive communications: Talking points, KPIs, and lower thirds that frame the narrative without breaking eye contact.
• Training webinars: Step-by-step overlays, chapter markers, and resource links for cleaner post-event reuse.
• Town halls: Live results from polls and forms, plus role-based graphics for leadership and guest speakers.
• Media briefings: Branded visuals and data pulls that keep the story tight and quotable.

Availability and purchasing

Vizrt has joined Zoom's ISV Exchange Program, enabling organizations to purchase InteractifAI and CaptivAIte directly through Zoom. Both solutions are available to Zoom users starting 20 February 2026. Details: vizrt.com/products/zoom.

Quick start checklist

For Zoom Meetings (InteractifAI)

• Install the app from Zoom Apps and load your brand kit.
• Set up templates for names, roles, and chapter graphics.
• Connect data sources (docs, sheets, social) for live pulls.
• Rehearse speaker flow; assign a light-touch graphics operator if needed.

For Zoom Rooms (CaptivAIte)

• Configure a Custom AV Zoom Room with NDI routing.
• Enable the AI Keyer and map out AR scene layouts.
• Prepare safe shots for hybrid audiences and recordings.
• Run a full tech check before your event and lock cues.

See it live at ISE

Get a hands-on demo at ISE, Hall 4, stand 4Q500.

About Vizrt

Vizrt builds real-time graphics and live production solutions used across news, sports, entertainment, education, events, and digital media. For more than 25 years, the company has simplified workflows that help storytellers present ideas clearly and beautifully.

Billions of viewers see Vizrt-backed content every day from organizations such as BBC, CNN, FOX, NBC, Sky Group, NASA, the NFL and NHL, and more than 80% of the U.S. Fortune 100. Vizrt has 700 employees across 40+ countries and is privately owned by Nordic Capital.

Upskill your comms team

If you're building an internal AI and video stack, explore practical courses by role at Complete AI Training, and check the AI for PR & Communications tag for comms-focused resources and case studies.