Voice as a Channel: MeetingPackage and VSR Bring Phone AI to Meetings & Events
MeetingPackage and VSR have launched a new integration that connects VSR's VAIA Conversational AI Assistant directly to MeetingPackage's Meetings & Events CRS. Guests, planners, and meeting professionals can now call in, speak naturally, and get immediate help-without waiting on hold or needing a live agent.
The result: 24/7 coverage in multiple languages, structured enquiries captured automatically, and-when enabled-instant quotes sent back to the customer. It plugs straight into existing workflows so teams don't lose time retyping or chasing basic details.
What this means for hotel and venue teams
- 24/7 phone handling for enquiries, even after hours or during peak periods
- Multilingual conversations that capture event details with high accuracy
- Structured enquiries pushed into MeetingPackage and connected hotel systems
- Option to generate instant quotes when full automation is switched on
- Faster speed-to-lead and fewer missed opportunities
How it works
VAIA answers the call, understands intent and context, and collects the specifics: dates, attendee counts, room setup, AV, F&B, and contact details. It then creates a structured enquiry inside MeetingPackage's CRS and any linked systems.
When configured for full automation, the platform can price and return an instant quote. Teams can review, adjust, or let it run end-to-end based on property rules and guardrails.
Why voice still wins
Many buyers prefer the phone for clarity and speed-especially for complex events or last-minute needs. Voice is familiar, expressive, and efficient, which reduces friction and shortens the path to a qualified enquiry.
As Mark Cederloff, CEO of VSR, put it: "Voice remains one of the most preferred and intuitive communication channels, efficient, familiar, and emotionally expressive."
Inside the tech
- Conversational AI: Understands natural, emotional speech across many languages
- CRS-first: Built for MeetingPackage's centralized inventory, pricing, and distribution model
- LLM-agnostic: Supports multiple large-language models to meet brand, security, or compliance needs
- Analytics: Insights on enquiry volume, response quality, call outcomes, and trending topics
- Cloud-native: Real-time data access, reliability, and scale across properties or regions
What operators can expect
- Capture every call and convert more after-hours demand
- Reduce manual data entry and improve CRM/CRS data quality
- Shorten response times and standardize first-contact experience
- Free sales teams to focus on high-value proposals and key accounts
From the teams behind it
"VAIA's phone AI agent can now capture any sales opportunity on behalf of the hotel, turning calls into structured enquiries in MeetingPackage and connected hotel systems," said Joonas Ahola, Founder & CEO of MeetingPackage. "When full automation is enabled, the platform can even generate instant quotes back to the customer."
Cederloff adds: "VAIA is built to understand conversational and emotional speech across many languages and integrates effortlessly with modern hospitality platforms. MeetingPackage continues to lead the industry by going beyond online forms and manual operations to incorporate automated voice workflows as a seamless part of their solution."
Implementation checklist
- Map core call flows (meeting rooms, group blocks, AV, F&B, special requests)
- Define data fields required for a "qualified" enquiry in your CRS
- Set automation guardrails: quoting rules, rate fences, and escalation paths
- Pilot with one or two properties, measure speed-to-lead and conversion
- Roll out in phases, refine prompts and policies using analytics
Why this fits MeetingPackage's CRS strategy
MeetingPackage centralizes inventory, pricing, and distribution for meeting rooms, events, and group stays-so booking feels as straightforward as a standard room reservation. Adding voice as a channel extends that logic to the phone, removing bottlenecks and keeping every enquiry in one place.
Upskilling your team
If your sales and operations teams are building AI capabilities, explore practical training on automation and conversational AI. A good starting point: AI Automation Certification.
Bottom line
Voice isn't going away. With VAIA connected to MeetingPackage's CRS, hotels and venues can cover every call, capture clean data, and move faster from enquiry to quote-day or night.
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