Vypr launches AI-powered platform to accelerate product development decisions
Vypr Predict offers AI-driven product research and consumer insights for testing pricing, products, and campaigns. Available in the UK, Australia, Europe, with a US launch underway.
Vypr Launches AI-Powered Product Development Analysis Platform
Vypr, a UK-based product intelligence company, has introduced Vypr Predict, a self-service research platform aimed at improving product decisions through AI-driven insights. This tool provides businesses with access to consumer insights, testing capabilities, and AI analysis grounded in behavioural science.
Vypr Predict enables product teams to test various elements such as products, pricing, and campaigns. Users can compare results and receive actionable recommendations to fine-tune their strategies and reduce costly mistakes.
Engage Your Own Audience for Deeper Insights
One of Vypr Predict’s features allows brands to survey their own external audiences—whether loyalty members, employees, or social media followers—using Vypr’s established methodologies. This direct feedback can be viewed and analyzed within the platform, giving companies a clearer picture of customer preferences and behaviours.
Availability and Market Reach
Currently, Vypr Predict is accessible in the UK, Australia, and across European markets. The platform is also in the process of launching in the United States, expanding its reach to more businesses eager to optimize product development.
Backing and Vision
The launch follows a £5 million investment announced earlier this year, with a significant portion allocated to platform development. Chris Williams, Vypr’s CEO, emphasized that Vypr Predict helps customers accelerate speed-to-market and optimize their product propositions.
- Test products, pricing, and campaigns efficiently
- Access behavioural science-based AI analysis
- Engage your own communities for targeted research
- Available across key international markets
For product development professionals looking to incorporate AI into their research workflows, Vypr Predict offers a straightforward way to gather and analyze data without the need for extensive resources or expertise.
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