We Are Indigo Launches PR for AI to Keep Brands Visible in AI Search

We Are Indigo launches PR for AI to protect brand visibility in AI search

We Are Indigo has introduced PR for AI, a dedicated division built to keep brands visible as AI-driven search results move from links to direct answers. As search platforms serve summarised recommendations, earned media becomes the signal that systems use to decide which brands show up.

This shift places more weight on trusted coverage, credible reviews, and cultural commentary written by journalists. If your brand isn't present in those sources, you're at risk of disappearing from AI-generated answers.

Why this matters for PR and communications

AI search compresses the customer journey. Users ask a question and get a recommendation, often without clicking through to a website. That makes third-party authority the new homepage.

Google has already introduced AI-generated answers in search in various markets. For context on how these summaries work, see Google's guidance on AI Overviews here.

What PR for AI focuses on

• Securing consistent earned media across tier-one and high-intent niche titles.
• Driving inclusion in credible reviews, guides, and listicles that AI systems reference.
• Placing cultural commentary and expert insights that reinforce authority and trust.

From We Are Indigo

"AI search is already influencing how people decide where to go, what to book, and what to buy, whether that's choosing a restaurant in London, a hotel in Lisbon, or a beach club in Dubai."

"For brands, the message is clear: if you're not part of the trusted media narratives that AI tools draw from, you risk being invisible. With PR for AI, we ensure our clients aren't just showing up in search-they're featured in the authoritative cultural coverage that shapes AI recommendations and ultimately drives bookings and revenue."

"This is not a future challenge. It's happening now. Every business that relies on visibility, from hospitality and lifestyle to retail, entertainment, and corporate organisations, must adapt or risk being left behind."

Track record

Since 2011, We Are Indigo has delivered global earned media across lifestyle, culture, travel, and hospitality press. The team has secured coverage for brands including Starwood Hotels, The Warehouse Project, ADDMIND, San Carlo Group, Native Places, Ennismore, Cook's Club, and The Columbo Group.

PR for AI formalises this expertise into a service built for the AI-driven discovery era.

What PR leaders can do now

• Audit your earned media footprint by market and category; identify gaps in reviews, guides, and service-led coverage.
• Prioritise placements in trusted titles that publish roundups and buyer's guides-high-probability sources for AI answers.
• Pitch expert commentary that clarifies your category and adds useful, quotable facts journalists can cite.
• Keep factsheets and media kits current to reduce errors that can propagate through summaries.
• Monitor how AI-generated answers reference your brand across major platforms and adjust your pitch calendar accordingly.

If your team is upskilling on AI for comms and marketing, explore practical learning paths by role here.

Now accepting briefs

We Are Indigo is accepting briefs from businesses across sectors that want to future-proof brand visibility as AI changes discovery and decision-making.