Wharton Executive Education Launches Blended AI Marketing Program to Drive Strategic Growth
PHILADELPHIA, October 30, 2025 - Wharton Executive Education announced a new blended program for senior leaders: AI in Marketing: Creating Customer Value in an AI-Driven Enterprise. The focus is simple: turn AI capabilities into business results across brand, pricing, insights, and execution.
The program is built for executives who need more than theory. It connects AI tools with strategic choices, so teams can move from pilots to measurable outcomes.
Why it matters for executives
As AI changes how companies create and deliver value, marketing leaders are on point to connect technology with strategy. This program helps you sharpen judgment, set priorities, and operationalize AI where it moves revenue, margin, and customer value.
Faculty from Wharton's AI & Analytics and Marketing groups ground the content in data-backed methods and real use cases.
Program format: flexible, focused, and collaborative
- Self-paced online (March 2026): On-demand foundational modules and exercises to level-set and apply core concepts.
- Live online sessions (March 25-26, 2026): Interactive discussions with faculty to pressure-test ideas and frameworks.
- On-campus experience (April 8-10, 2026): Workshops and peer exchanges at Wharton's Philadelphia campus to refine plans and get feedback.
The blended approach lets participants engage deeply with concepts before live sessions, then refine decisions in person with faculty and peers.
Faculty
Participants learn from Wharton experts, including Eric T. Bradlow, Stefano Puntoni, Kartik Hosanagar, Raghu Iyengar, Annie Wilson, and Gideon Nave.
What you'll learn
- AI and Customer Experience
- AI and Search: SEO to LLMO (large language model optimization)
- The Evolving Customer Lifecycle in B2B and B2C
- AI for New Product Development
- AI and Branding
- AI for Marketing Research and Insights
- AI Agents as Customers
- Driving Growth in Mature Industries with AI
Outcomes you can take to the boardroom
- Translate AI use cases into customer value and P&L impact.
- Prioritize investments across data, models, and activation to avoid scattered pilots.
- Build test-and-learn systems for pricing, creative, and offers.
- Operationalize LLMO alongside SEO to protect and grow acquisition.
- Apply digital twins and automation to improve experimentation speed and cost.
Schedule and enrollment
- Self-Paced Online Modules (March 2026): On-demand videos and exercises
- Live Online Sessions (March 25-26, 2026): Faculty-led discussions
- In-Person Experience (April 8-10, 2026): Workshops at Wharton's Philadelphia campus
Enrollment is open now. Preferred tuition benefits are available for registrations by January 31, 2026.
About Wharton Executive Education and the Wharton School
Wharton Executive Education has prepared over 100,000 professionals annually for 35 years through individual, online, and custom programs grounded in the analytical strengths of the Wharton School. Learn more at Wharton Executive Education. The Wharton School, founded in 1881, serves students and executives worldwide and maintains a global alumni network of over 105,000. Visit wharton.upenn.edu.
Related resource
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