White Label Storage Launches RevMan ai to Boost Self-Storage Revenue
White Label Storage announced RevMan ai, an AI revenue management tool built to improve pricing decisions, occupancy, and profitability across its managed facilities. The software pulls from proprietary datasets and ties directly into the company's management platform to deliver real-time recommendations on unit pricing, discounts, and availability.
"We are thrilled to bring RevMan ai online," said Peter Smyth, CEO and Co-Founder of White Label Storage. "By integrating AI into our revenue management practice, we're able to provide our clients with the data-driven insights and automation needed to make smarter pricing decisions, adapt to market fluctuations, and ultimately achieve their financial goals."
What RevMan ai Does
- Surfaces pricing insights and adjusts rates dynamically based on demand patterns.
- Analyzes competitor rates to keep street pricing aligned with the market.
- Uses predictive analytics to anticipate occupancy shifts and seasonality.
- Feeds operators real-time data and automated recommendations inside the existing platform.
- Optimizes promotions and availability to balance occupancy, revenue, and margins.
The tool is being rolled out across White Label Storage's portfolio, with a focus on quick integration and measurable results at the facility level.
Why It Matters for Operators and Asset Managers
Self-storage is a pricing-sensitive business. Move too slow, and you leave money on the table. Move too fast, and you choke demand. Automating the feedback loop between demand signals and pricing helps teams protect occupancy while growing average achieved rent.
- Price confidently without waiting for month-end reports.
- Respond to competitor moves in hours, not weeks.
- Dial promotions up or down using real conversion data.
- Forecast demand and cash flow with greater accuracy.
Built by Operators, for Operators
RevMan ai reflects the founders' operating background. Before White Label Storage, Peter Smyth and Alex Hartman built and ran Local Locker, a micro-storage venture inside unused apartment building space across major metros. The gaps they experienced with legacy tools pushed them to build a stack that meets the needs of independent owners-reducing costs and managing assets with precision.
"We built our technology stack specifically because the market lacked a solution that could truly reduce costs and manage assets in a bespoke way for the independent owner," said Smyth. "That foundation is how we ensure every facility we partner with maximizes its performance."
How to Implement RevMan-Style Pricing with Control
- Baseline the right metrics: RevPAR, achieved rent vs. street rate, occupancy by unit type, move-in/move-out velocity.
- Set constraints before automation: min/max rates, change frequency, promotion guardrails.
- Create pricing governance: who approves overrides, exception thresholds, and review cadence.
- Fix data hygiene: consistent unit metadata, clean integrations, accurate competitor lists.
- Test, then scale: pilot on select unit groups, compare to control, expand in phases.
- Prepare teams: update sales scripts, promotion rules, and reporting so staff stays aligned.
Post-Launch: Metrics That Signal It's Working
- Average achieved rent trending up against stable or improving occupancy.
- Lead-to-lease conversion improving with fewer deep discounts.
- Shorter time-to-adjust after competitor price changes.
- Lower promo cost per move-in and faster payback periods.
- NOI growth tracked to pricing actions, not just market lift.
About White Label Storage
White Label Storage provides end-to-end storage management services focused on revenue growth and asset value. Ranked among the top facility management companies by Inside Self Storage, the company manages 280+ facilities across more than 40 U.S. states, plus properties in Canada. RevMan ai is currently being deployed across the portfolio.
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