One-Third of Consumers Now Use AI in Their Shopping Journey
AI is becoming a normal part of how people shop. A recent report by Cordial reveals that 33% of consumers regularly rely on AI platforms like ChatGPT, Perplexity, and Claude throughout their shopping experience. Millennials lead this trend with 33% adoption, followed by 11% of Gen Z.
Despite this shift in consumer behavior, almost half of brands (47%) have little to no AI presence. Even fewer—only 7%—have fully developed AI optimization strategies. This gap between consumer use and brand adoption is a major warning sign for marketers.
Marketers See AI as Important, But Many Brands Lag Behind
Marketers rank AI agents highly among their marketing channels, recognizing their growing influence. The Cordial report shows that 90% of organizations plan to expand their marketing channels within the next three years.
However, many companies struggle with fragmented technology stacks. Over 60% report low confidence in their customer data due to juggling more than five separate marketing applications. This fragmentation makes it difficult to deliver seamless AI-driven experiences.
Data Confidence and Predictive Power Remain Low
Only 3% of brands say they can predict customer preferences in real time by leveraging behavioral data. This lack of predictive insight limits their ability to personalize marketing and meet evolving consumer expectations.
Consolidating Martech for Better AI Integration
As 33% of organizations plan to consolidate their marketing technology by 2028, those who succeed in simplifying their tech stacks will stand out. Brands that create unified, AI-powered experiences will not only improve relevance but also cut through market noise.
- Focus on integrating AI tools across channels.
- Improve data quality and customer insights.
- Develop clear AI strategies aligned with consumer behavior.
Marketers who adapt quickly will meet consumer expectations and maintain a competitive edge.
For marketers looking to build AI skills and strategies, resources like Complete AI Training’s latest courses can provide practical guidance on AI adoption and optimization.
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