Is Evergreen Content Still Relevant in the Age of AI?
Back in 2018, evergreen content was the gold standard. Articles like “How to Focus Better in School” or “10 Study Tips That Actually Work” were staples—content that stayed relevant whether it was July 2025 or October 2032. But now, with AI writing 500 words in seconds and news breaking faster than ever, some wonder: Is evergreen content still worth the effort? Or is it becoming obsolete?
What Exactly Is Evergreen Content?
Evergreen content answers questions people ask over and over. If you’ve googled “how to start a podcast” or “study tips that actually work,” you’ve seen it. This content isn’t tied to trends or breaking news. It’s meant to stay relevant for years, continually attracting clicks and shares.
That sounds good in theory. But in practice, how valuable is evergreen content when AI can generate the same information instantly? And often with better customization?
Evergreen Articles Are Too Generic
Want to know how to write a college application essay? You’re probably not scrolling through multiple blog posts anymore. Instead, you ask an AI assistant. Why sift through long articles filled with SEO fluff, ads, and repeated info when AI can deliver a quick, personalized, and structured answer in seconds?
Evergreen content tends to be broad and general to appeal to the widest audience. AI, on the other hand, can tailor the same topic specifically for you. “How to Study for Exams” becomes “How to Study for Your Organic Chemistry Syllabus.” That kind of specificity is tough for generic blog posts to match.
The Oversaturation Problem
Even before AI stepped in, evergreen content was losing impact. Everyone was writing it—content mills, freelancers, marketing teams, influencers—you name it. The internet flooded with countless versions of the same tips and how-tos. Search engines got overwhelmed, and readers grew tired.
Most evergreen articles now sit buried under a pile of nearly identical content offering nothing new. This strategy was losing effectiveness before AI started generating full articles instantly. AI just made it worse.
What’s Rising Instead: Opinion, Niche, and Human Voice
So what works now? Content that AI can’t replicate easily:
- Opinionated takes on current issues
- Personal stories with emotion and nuance
- Niche expertise unique to a person or community
- Unexpected mixes of ideas, culture, and identity
- Original reporting, interviews, and behind-the-scenes content
People don’t want another “10 Tips for Time Management.” They want “I Failed Out of College Because I Couldn’t Manage My Time — Here’s What I Wish I Knew at 18.” It’s not just what you say, but how you say it. And whether only you could say it that way. That’s the kind of content AI can’t replace — at least not convincingly.
So Are Evergreen Articles Dead?
Pretty much. They’re fading quietly behind AI tools and oversaturated search results. The future isn’t about writing another generic listicle. It’s about content with originality and specificity. Not broad how-to guides that any AI bot can produce.
You might still need evergreen articles here and there, but they’re no longer the winning strategy. They’re the baseline. And in a space where everyone—and everything—is creating content, baseline is invisible.
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