Why Most Canadians Still Prefer Human Experts Over AI for Financial and Insurance Advice

Many Canadians prefer human professionals over AI for insurance and financial planning due to trust and personalized advice. Awareness of AI is growing, but adoption remains low.

Categorized in: AI News Finance
Published on: Sep 10, 2025
Why Most Canadians Still Prefer Human Experts Over AI for Financial and Insurance Advice

Most Canadians Still Prefer Professionals Over AI for Insurance and Financial Planning

A recent survey highlights that many Canadians remain cautious about using artificial intelligence (AI) in their insurance and financial planning decisions. Despite AI gaining traction across multiple industries, a large portion of individuals still trust human professionals for managing these important services.

The findings emphasize that trust and personal interaction are key factors for Canadians when handling their financial and insurance needs. Respondents raised concerns about the accuracy and dependability of AI-driven tools, expressing a clear preference for the personalized advice and support that experienced experts provide.

Growing Awareness but Slow Adoption

While awareness of AI solutions in finance and insurance is increasing, actual adoption remains low. Canadians seem to value the expertise and human insight that professionals offer, especially when making complex financial decisions.

For finance professionals, this highlights an opportunity to balance technology with personal service. Integrating AI tools should aim to enhance client relationships rather than replace them, ensuring clients feel confident and supported.

What This Means for Finance Professionals

  • Maintain the human connection: Clients still want face-to-face guidance and tailored advice.
  • Educate clients about AI: Clear communication about how AI can assist, not replace, can increase comfort levels.
  • Use AI as a support tool: Leverage AI for data analysis and routine tasks to free up time for personalized service.

As AI continues to evolve, finance professionals who combine their expertise with thoughtful AI integration will be best positioned to meet client expectations.

For those interested in learning how AI can be effectively incorporated into finance roles, exploring targeted courses can be valuable. Resources like AI tools for finance offer practical insights and skills development tailored to this sector.


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