Why UK Small Businesses Rely on AI and Social Platforms for Advice and Growth

Why UK Small Businesses Are Turning to AI for Advice and Growth

Over half of UK small and medium business owners now use AI platforms like ChatGPT to get advice and solve problems. Research from Worldpay shows that 53% of these businesses consult AI for operational guidance. Younger entrepreneurs, especially those aged 25-34, lead this trend, with nearly 60% embracing AI tools for business support.

However, traditional advice sources remain important. About 47% of business owners still rely on search engines for information. More notably, 93% continue to trust their technology partners, indicating that AI tools are added to existing support networks rather than replacing them.

Chris Wood, General Manager for SMB International at Worldpay, comments: “Running a small business can be complicated. Entrepreneurs today rely on their personal networks and invest in the right tools to help their business thrive.” This balance between personal connections and technology reflects how business owners seek guidance through multiple channels.

Social Media as a Business Guidance Tool for Younger Entrepreneurs

Social platforms are becoming key sources of business advice, with usage varying by age. YouTube leads with 51% of SMB owners looking for guidance there, followed by LinkedIn at 41%. Facebook and Instagram attract 37%, while TikTok reaches 31% overall but spikes to 60% among entrepreneurs aged 18-24.

This shows younger business owners prefer video-driven platforms for learning and problem-solving. Despite this shift, traditional personal networks remain critical. Entrepreneurs are building diverse support systems that blend personal advice with digital tools.

Worldpay’s Integrated Solution for SMBs

To meet these evolving needs, Worldpay launched Worldpay 360, a combined business management and payments platform. It targets retail, hospitality, and service sectors with three tiers: Lite, Standard, and Pro. The platform offers features like inventory tracking, table management, and customizable receipts, all accessible through a point-of-sale interface.

Chris Wood adds: “While family and friends provide invaluable advice and emotional support, leveraging technology is equally crucial.” This approach acknowledges that modern business owners use AI tools, social channels, and personal networks together. Payment technology must support this multi-channel approach for smoother operations.

Small businesses today develop sophisticated strategies by expanding their advisory networks with digital tools instead of dropping traditional relationships. The combined use of AI, social platforms, and trusted partners creates a more flexible and effective way to manage business challenges.

Businesses interested in improving their AI skills and digital strategies can explore practical learning options at Complete AI Training.