Telecom Veteran Michael Bubernack Named Wildix's First Partner Spokesperson
Wildix, an AI-powered unified communications vendor, has appointed Michael Bubernack as its official spokesperson - a position the company is filling with a channel partner rather than a corporate executive. Bubernack is co-CEO of ET&T, a 20-person managed services provider in Pennsylvania, New Jersey, and Delaware.
The move signals how Wildix backs its 100% channel-only business model. For the next year, Bubernack will represent the partner community in media interviews, events, and press coverage, sharing client success stories instead of corporate messaging.
"For years, we've said we're 100% channel-only. This is us proving it," said Emiliano Tomasoni, CMO at Wildix. "We're giving the channel a real voice, not a scripted one."
Why This Matters for PR Strategy
The appointment reflects a shift in how technology vendors approach communications. Rather than filtering partner stories through corporate communications teams, Wildix is letting a working partner speak directly about real deployments and business outcomes.
For communications professionals, this model offers a case study in authenticity. Bubernack brings four decades of telecom experience - he describes himself as an "old school PBX guy" - and can discuss the transition from premise-based systems to cloud and AI with the credibility of someone who lived it.
AI for PR & Communications professionals should note how this structure differs from traditional vendor spokesperson programs. The spokesperson isn't trained on talking points; he's speaking from operational experience.
The DelGo Case Study: Measuring AI Impact
Bubernack's appointment follows a deployment at Delaware County's public transit service, DelGo, which operates up to 21 hours daily serving elderly riders who depend on phone-based scheduling for medical appointments.
With only four to five agents handling all calls, wait times climbed and abandoned calls mounted. ET&T deployed Wildix's AI voice agent to handle ride scheduling, cancellations, status checks, and changes.
The results are measurable:
- The AI handled 350 calls in three days with a 95% success rate
- Over 5,000 calls processed in the following two weeks
- Abandoned calls dropped 38.7%
- Call volume requiring human agents fell 37.4%
- Average hold time decreased by four minutes
- Morning peak response rates improved 74%
- Maximum simultaneous callers waiting dropped from 81 to fewer than 40
The AI voice bot now handles trip cancellations around the clock, 365 days a year - a service the transit authority couldn't provide with human agents alone.
AI for Customer Support professionals will recognize this as a straightforward operational problem solved with measurable outcomes. The transit service didn't need a communications overhaul; it needed capacity.
Bubernack's Perspective on the Shift
Bubernack said the shift to cloud-native communications changed how ET&T thinks about its business. "After 40 years of selling and maintaining premise-based equipment, I realised we could become the phone company for our customers," he said. "This would not be possible without the cloud-native platform built and supported by Wildix."
Bubernack will speak at Channel Partners Conference & Expo in Las Vegas on April 15, leading a session on how vendors can help partners close more deals - a topic grounded in his four decades of experience.
What This Signals About Channel Strategy
The appointment reflects how some vendors are rethinking the gap between channel partners and corporate communications. Partners handle the actual customer relationships and deployments; corporate teams typically control the narrative about those deployments.
By making a partner the official voice, Wildix is inverting that structure. The person speaking publicly about the company's technology is the same person responsible for its success in the field.
For communications teams evaluating vendor partnerships or developing their own channel strategies, this model offers a different approach to credibility and authenticity.
Your membership also unlocks:
