How To Future-Protect Your Brand for AI Search - Before It's Too Late
AI search is rewriting how people find brands. Answer engines pull and assemble responses in seconds, and the sources they rely on are shifting fast. If you're not preparing your content for this new behavior, your brand gets edited out of the answer - while competitors move in.
On October 23, Ragan Communications and Notified are hosting a free, live webinar that breaks down Answer Engine Optimization (AEO) and shows PR teams how to keep their brands visible in trusted, AI-generated answers.
Press release date: October 20, 2025
Webinar: Will Your Brand Survive AI Search?
When: Thursday, October 23, 2025, 1-2 p.m. ET
Registration: Link
What you'll learn:
- What AEO is and why it matters right now
- How press releases, earned media, and social proof influence what AI surfaces
- Immediate steps to help your brand appear in credible, AI-generated answers
Why this matters to PR
Search is no longer a list of blue links; it's a single answer threaded from multiple sources. Credibility signals, structured content, and clear entities now drive visibility. PR teams can lead here: the stories you pitch, the proof you publish, and the releases you distribute are the inputs answer engines ingest.
Want a quick primer on how AI answers change discoverability? See Google's overview of AI answers in Search for context on how sources get compiled into responses. Learn more.
Speakers
Adam Christensen - Chief Marketing Officer, Notified
Leads global marketing and has held senior roles at PayPal, IBM, Ingram Micro, AppDirect, and Juniper Networks. Known for blending data-driven strategy with standout storytelling to drive growth.
Sarah Evans - Partner and Head of PR, Zen Media
Leads Zen Media's PR practice and created Reputation+, an AI-powered framework for brand authority. Her insights on tech and brand storytelling have been featured in Entrepreneur, Grit Daily, and Hackernoon.
Ashley Wallace Jones - Vice President, Integrated Marketing, PAN Communications
Heads PAN's Content Marketing Practice, partnering with tech, cybersecurity, and healthcare brands. Turns complex ideas into clear narratives that build trust and measurable visibility; frequent speaker on content strategy and AI's impact on B2B discoverability.
Moderator: Jon Minnick - Special Projects Manager & Awards Show Producer, Ragan Communications and PR Daily
Oversees high-impact conferences, events, and webinars for communications, HR, and wellness professionals, with a focus on programs that move the industry forward.
3 moves to start before the webinar
- Entity-first press releases: Make names, titles, products, company descriptors, and core facts explicit and consistent across releases, newsroom pages, and social profiles. Consistency helps answer engines resolve "who" and "what" with confidence.
- Proof over claims: Add third-party validation wherever possible - quotes, credible media mentions, awards, analyst notes, customer references, and stats with sources. These are trust signals AI systems favor.
- Question-forward content: Publish concise FAQs that directly answer how/what/why queries your audience asks. Keep answers short, factual, and skimmable to improve inclusion in answer snippets.
How AEO changes your PR playbook
- Earned media compounds: Coverage from reputable outlets feeds the knowledge graph and influences AI answers long after the news cycle ends.
- Distribution matters: Wire distribution expands reach and establishes authoritative citations across the web - a signal AI systems weigh heavily.
- Measurement must evolve: Track presence in AI answers and branded queries, not just referral traffic. Visibility is the KPI, even if the click never happens.
About Notified
Notified supports both investor relations and public relations teams with integrated platforms that help control and amplify the corporate narrative - from media targeting, press release distribution, and measurement to IR websites, investor days, earnings, and regulatory filings. GlobeNewswire, part of Notified, is one of the largest and most trusted newswire distribution networks and has served leading organizations for more than 30 years. Notified is an affiliate of Equiniti Group Limited (EQ).
Photo and media contact
View the photo accompanying this announcement
Media contact: Caroline Smith - Caroline.smith@icrinc.com
Want to go deeper on AI skills for PR and marketing?
If you're leveling up team skills around AI, prompt strategy, or measurement, explore focused programs for marketing and communications pros here: AI Certification for Marketing Specialists.
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