Writer's AI agents can actually do your work - not just chat about it
Writer just launched an enterprise agent platform that blends chat with real task execution. It's called Writer Agent. You give it a plain-English request, it plans the steps, pulls data across your tools, and ships the deliverable - then saves the whole workflow as a reusable Playbook you can run on a schedule.
For writers, that means less "prompting" and more publishing. Think branded decks, campaign assets, emails, social carousels, and summaries moving from idea to done in minutes - consistently, on-brand, and with approvals built in.
Why this matters for writers
Most companies are stuck in pilot mode. Coordination breaks. Brand voice drifts. Compliance slows everything down. Writer's CEO May Habib put it bluntly: 42% of Fortune 500 leaders said AI is "tearing their company apart" because departments can't sync.
- On-brand at scale: One writer's best output becomes a Playbook 1,000 teammates can run the same way.
- Fewer busy loops: Research, drafting, design, and distribution link into one flow.
- Compliance-first: Guardrails keep messaging, claims, and sources in bounds.
How it works: from plain English to shipped assets
Type a request like: "Create a two-page partnership proposal between Company A and Company B, make it a branded deck, include impact metrics and partnership tiers." The agent breaks it into steps, runs web research, pulls data from tools like Slack or Gong, generates charts, builds slides with citations, and assembles the deck. Turnaround: 10-12 minutes.
Save that as a Playbook. Set a Routine to run on a schedule. Now this deliverable happens on autopilot - and anyone on the team can trigger it with a click.
Guardrails built for enterprise teams
Matan-Paul Shetrit, product leader at Writer, calls the approach "trust, security, and interoperability." Admins decide what the agent can access, what it can say, and who can run what. Every action is logged so you can see exactly what data was touched, which steps were taken, and why.
Doris Jwo, who led the product demo, summed it up: the agent shows its plan, the sources it pulled, any code it generated, and the final chain of decisions. You can trust it - and verify it.
Integrations that actually work together
Writer includes pre-built connectors for Google Workspace, Microsoft 365, Snowflake, Asana, Slack, Gong, HubSpot, Atlassian, Databricks, PitchBook, and FactSet. It's built on the Model Context Protocol (MCP) with an added enterprise layer for scale, permissions, and observability.
Hit a weird file format? The agent can write and run code to extract and process content without manual rescue.
Real use cases writers can run today
- Marketing ops from a brief: Upload an Asana ticket with a creative brief. Auto-update email campaigns. Spin the long-form article into social carousels, video scripts, and captions.
- Partnership decks: Pull brand assets, assemble competitive context, build a two-pager or deck with tiers and projected impact - complete with sources.
- Investor and exec updates: Build dashboards and summaries using PitchBook and FactSet data for fast, accurate narratives.
- Daily writing inputs: Routine meeting summaries at 10 a.m., identify external attendees, grab LinkedIn profiles, and DM yourself a Slack recap with action items.
- Sales content hygiene: End-of-day call summaries, action items, account channel posts, and tags so the right people follow up.
Model details without the fluff
Writer Agent runs on Palmyra X5 with a one-million-token context window. It processes a million tokens in about 22 seconds. Costs are listed at $0.60 per million input tokens and $6 per million output tokens. The company says it trained the model for roughly $700,000 by leaning on synthetic data and stopping when returns flattened.
For writers, the big win is context: feed the brief, brand book, past campaigns, and research into one session. The agent keeps it all in mind and cites sources so you can check the work.
Pricing and what's included
Playbooks, Routines, Connectors, and Personality are included in the core platform - no add-on required. Personality lets individuals, teams, or the whole org lock tone and style. Company-level terminology and style rules apply automatically.
You also get a library of pre-built agents and an AI Studio to build custom, multi-agent systems for your exact workflow.
Traction worth noting
Writer now serves 300+ enterprises with customers like TikTok, Comcast, Keurig Dr Pepper, CAA, and Aptitude Health, alongside Accenture, Qualcomm, Uber, Vanguard, and Marriott. Over $50M in signed contracts with a projection to hit $100M this year. Net retention is 160%, and multiple customers scaled from ~$250K pilots to ~$1M annually.
The company raised at a $1.9B valuation in late 2024 with backing from Premji Invest, Radical Ventures, ICONIQ Growth, Salesforce Ventures, and Adobe Ventures.
A simple playbook for writers to put this to work
- Pick one recurring deliverable: weekly newsletter, campaign recap, partnership one-pager, or launch toolkit.
- Write the spec once: inputs, sources, brand constraints, approvals, and output format. Save as a Playbook.
- Connect your stack: Asana for briefs, Drive for assets, Slack for handoffs, CRM or data tools for facts.
- Set a Routine: schedule it, add review gates, and route to the right channel for sign-off.
- Use Personality: lock tone, banned phrases, and required terminology so everything comes out consistent.
- Audit and iterate: check the logs, tighten prompts, add checks for claims and citations, and roll it out to the team.
The bigger bet
Consumer AI boosts individuals. Enterprises need outcomes across thousands of people with compliance, governance, and shared context. Writer believes purpose-built platforms win that fight.
As Jwo put it: "If you can describe a better way to work, you can build it." That's the thesis behind "vibe working" - bringing coding-level productivity gains to every desk, including yours.
Level up your workflow skills
If you want practical training on AI workflows for content and marketing, explore these resources:
Bottom line: describe the output, wire the steps once, and let the agent do the repeat work - so you can spend your time on the ideas that move the brand forward.
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