WRITER launches a new AI Agent experience for writers: Playbooks, Routines, Connectors, and Personality
WRITER just rolled out a major update to its agent experience built for enterprise teams. The focus is simple: help writers systemize their work, keep brand standards tight, and scale the output of a small team across an entire organization.
The new setup combines the company's autonomous Action Agent with its Ask WRITER chat into one interface. You can ask quick questions or generate full deliverables-docs, decks, sheets, dashboards-without juggling tools.
Why this matters for writers
Most AI tools are great for one-off drafts. They struggle with repeatability, approvals, and cross-team coordination. WRITER is going after that gap with features that help you turn your best process into a team standard-and keep it consistent.
As WRITER CEO & Co-founder May Habib put it, the goal is to move beyond one person asking for a better email and into an organization where a thousand people send on-brand, compliant messages at scale.
What's new (and how you'd use it)
- Playbooks: Save your best workflows as reusable assets. Think: SEO brief generator, product page template builder, research-to-outline pipeline, or a content refresh audit. Anyone on the team can run them from chat.
- Routines: Put recurring work on a schedule. Weekly editorial calendars, monthly content performance summaries, or quarterly refresh lists can run automatically.
- Connectors: The Agent can read and act across tools like Google Workspace, Microsoft 365, Snowflake, Asana, Slack, Gong, HubSpot, Atlassian, Databricks, PitchBook, and FactSet. Ask for data, get insights, create docs, or move tasks-straight from one prompt.
- Personality: Lock in the voice you need at the user, team, or company level. Set tone and style per session or use strong defaults, layered with brand guidelines and terminology controls.
Under the hood
The Agent uses Palmyra X5, WRITER's proprietary LLM, built for accuracy, security, and performance in agent workflows. It supports autonomous task execution, virtual computer use, code execution, and presentation generation to move beyond drafting and into actual work completion.
Brand voice and compliance without the constant policing
With Personality and global guidelines, writers can move faster while keeping legal, product, and brand aligned. The system helps make sure every asset-emails, reports, landing pages, ads-keeps the voice steady across regions, teams, and contractors.
Admin controls that won't keep IT up at night
IT admins can enable or disable agent capabilities like web use and browser automation, and control data access and connector permissions. That means creative teams get speed, and the org keeps governance in check.
Quick-start Playbooks for content teams
- SEO brief engine: Pull SERP, competitor angles, and internal pages, then output a writing-ready brief with outline, intents, FAQs, and internal links.
- Editorial calendar builder: Source ideas from product updates, search gaps, and sales insights, then assign topics in Asana with deadlines and briefs attached.
- Content refresh finder: Identify pages losing rankings or conversions, suggest updates, and generate drafts or test plans.
- Campaign asset kit: From a single narrative, generate emails, social posts, landing copy, and a deck-each in your approved voice.
- PR and mention monitor: Summarize key mentions, pull quotes, and produce a weekly report with suggested responses.
Who's using WRITER
WRITER reports growing adoption with new customers like Aptitude Health, CAA, Comcast, Keurig-Dr. Pepper, New American Funding, TikTok, and VOIS, alongside long-time customers such as Accenture, Qualcomm, Uber, and Vanguard.
What this means for your day-to-day
- Less manual setup, more finished work: briefs, outlines, drafts, decks, and reports prepared with your rules baked in.
- Consistent voice at scale: freelancers, agencies, and internal teams all ship content that reads like you.
- Fewer tool switches: request, generate, and distribute assets from one place across your stack.
- Repeatability: turn winning processes into Playbooks, schedule them with Routines, and move work along without bottlenecks.
Level up your workflow skills
If you want practical training on building content systems with AI-brief engines, content refresh automations, and voice controls-check out these resources:
Bottom line
For writers, this release shifts AI from "help me draft" to "run the process and ship." If you treat your best workflows like products-codified, repeatable, and shared-WRITER's Agent gives you a clean way to scale them across the business without losing voice or control.
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