X Records blends AI and intellectual property strategy to spark creative renaissance in Africa

X Records: Africa’s AI-Driven Hub for Creative Innovation

Two years after its launch, X Records has established itself as a leading AI-powered record label in Africa. Founded by IP lawyer and creative entrepreneur Bukola Fadipe, the label has signed over 100 artistes and is making waves in local and global markets.

By combining AI technology with agile management strategies like Google Sprint and Lean principles, X Records is reshaping how music is produced. This approach allows for faster, smarter, and more innovative creative output.

Breaking New Ground with AI-Assisted Music

The label’s first artist, Oxford-based American singer XGirl, released an AI-powered single titled “Deadpool & Wolverine” last summer. The track quickly went viral, highlighting X Records’ fresh take on entertainment. Since then, the label has put out more than 50 AI-assisted tracks, solidifying its position at the forefront of tech-driven creativity.

Building Africa’s Global Entertainment IP Powerhouse

Bukola Fadipe emphasizes the label’s mission to create a platform where creatives can express their talents in unique ways that foster a global cultural revival. Beyond creative output, X Records focuses on developing Valuable Intellectual Property (VIP) and promoting equity in an industry often marked by imbalance.

“We want to cultivate an environment where intellectual property is protected and fairly valued,” Fadipe explains. This focus is critical in sectors where creators frequently face exploitation.

Strengthening Operations and Advocacy

To support its goals, X Records recently appointed IP expert Gbolahan Ibironke as Director and PR specialist Michelle Johnson to boost its operational and advocacy efforts. The label also launched IP Don-Consiglieres, an advocacy unit tackling intellectual property exploitation in Nigeria’s creative industry.

Changing How African Music Is Produced and Protected

Industry watchers note that X Records’ blend of AI innovation and IP-focused strategies is transforming African music creation and monetisation. By supporting sustainable intellectual property development, the label connects emerging African creatives with the global entertainment ecosystem.

• Over 100 signed artistes
• More than 50 AI-assisted tracks released
• Focus on Valuable Intellectual Property and equity
• Dedicated advocacy against IP exploitation

For creatives interested in exploring AI’s role in content creation, learning more about AI tools and courses can be valuable. Platforms like Complete AI Training offer resources that help develop skills in AI-driven creative fields.