PRWeek and Boston University open year two of the AI in PR Survey
The second AI in PR Survey from PRWeek and Boston University is now live. Last year's debut revealed a gap between hype and day-to-day use. Year two will chart what's changed and how PR teams are putting AI to work, setting policies, and dealing with risk.
The study is led by Boston University's College of Communication with Arunima Krishna and Sung-Un Yang guiding the academic effort. Expect a clear view of how the profession is using AI across content, media, issues, and measurement - and where confidence still lags.
What this survey will help clarify
- Where AI is actually used in PR: content development, media outreach, social, research, monitoring, and measurement.
- Team skills, governance, disclosure, and risk controls now in place - and what's still missing.
- Tool adoption, vendor mix, and how budgets are shifting.
- Impact on quality, speed, creativity, and outcomes that matter to clients and leadership.
Why it matters
- Benchmark your team against peers and spot gaps in process, policy, and skills.
- Use the data to inform 2025 planning: resourcing, training, tooling, and measurement frameworks.
- Bring evidence to client and C-suite conversations instead of opinions.
Who's behind it
The survey is a collaboration between PRWeek and Boston University's College of Communication. Learn more about the college's work in media and communications at Boston University COM.
How to take part
- The survey is open now on PRWeek's official channels.
- Before you start, gather a quick snapshot: tools in use, current policies, training status, and recent AI-driven outcomes.
- Share the link with colleagues so responses reflect your full team's practice, not just one person's view.
Timeline
Findings will be released in October and discussed at PRWeek's AI Deciphered Conference. A premium edition with deeper analysis will be available for purchase.
If you want to act on the findings
- Line up training so you can move fast when results drop: check the AI Learning Path for Public Relations Specialists.
- Block time with leadership to review the October report and agree on policy, tooling, and measurement updates.
- Document quick wins you can ship in 30 days: pilot workflows, disclosure language, and outcome metrics.
The survey is open. Add your voice, benchmark your team, and use the data to make smarter moves this year.
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