Zafin Integrates ChatGPT Enterprise to Accelerate Platform Development and Help Banks Compete
TORONTO — Zafin, a trusted strategic platform partner for banks, has joined forces with OpenAI to integrate ChatGPT Enterprise into its product development and delivery processes. This move embeds AI into daily workflows, boosting development speed, improving product quality, and enhancing support precision for banks.
Banks face increasing challenges from outdated systems, agile digital competitors, and shifting customer demands. Zafin is responding by expanding its platform capabilities and enabling teams to work with greater focus and efficiency. OpenAI was chosen not only for its technical strengths but also because its human–AI collaboration approach aligns with Zafin’s AI principles. Together, they are combining intelligent systems with human expertise to speed up innovation while maintaining the control and accuracy banks require.
“Innovation at Zafin is rooted in solving the toughest challenges banks face in delivering personalized experiences and dynamic pricing at scale,” said Branavan Selvasingham, Head of AI and Engineering at Zafin. “By integrating Enterprise ChatGPT into our internal processes, we’re speeding up how we develop, design, and deliver banking products that respond to customer needs with speed and precision. AI helps our teams streamline ideation, reduce complexity, and improve decision-making as our clients seek growth and efficiency.”
“Zafin exemplifies how ChatGPT transforms team workflows,” added James Dyett, Head of Enterprise and Strategic Sales at OpenAI. “Embedding ChatGPT in product development accelerates innovation and increases value for banking customers.”
Zafin treats generative AI not just as a tool but as an integrated capability that creates a strategic advantage for teams and clients. Applying OpenAI’s models through ChatGPT Enterprise across workflows—from prototyping and documentation to enablement and collaboration—reduces manual tasks and frees teams to focus on impactful innovation. What started as a vision to make teams “superhuman” now underpins Zafin’s product development culture, supported by strong adoption and responsible scaling practices.
Zafin’s AI Initiatives Focus on Three Areas:
- Collaboration enablement: Enhancing documentation, cross-team knowledge sharing, secure research, and intelligent interfaces.
- Platform delivery acceleration: Integrating AI into product design, quality assurance, and solution delivery to shorten handoffs and improve quality.
- Future development: Building agent teams and secure connectors as platform teammates, developed with OpenAI SDKs and governed by enterprise standards.
All AI efforts at Zafin follow a strict responsible AI governance framework. Human oversight and model risk management ensure outcomes are explainable, auditable, and aligned with client goals. Early results demonstrate faster development timelines, shorter QA cycles, and quicker documentation delivery, enabling Zafin to bring new capabilities to market more rapidly and serve clients with greater agility.
About Zafin
Zafin is a strategic platform partner helping banks accelerate innovation, drive sustainable growth, and deliver personalized customer value without disrupting core systems. Headquartered in Vancouver, Canada, Zafin supports banks across North America, EMEA, and Asia-Pacific. Their platform modernizes banking by decoupling product innovation from legacy infrastructure and orchestrating value throughout the banking lifecycle.
At its core, Zafin offers an AI-powered, modular platform tailored for banking. It unifies data, simplifies product and pricing strategies, automates deal execution, and optimizes customer relationships.
Zafin works with global top-tier, regional, and mid-market banks, delivering measurable improvements such as faster time to market, reduced operational complexity, enhanced compliance, and stronger customer engagement.
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