Zenline AI Secures $1.6 Million in Pre-Seed Funding to Enhance Retail Assortment Optimization
Zenline AI, a Zurich-based startup focused on AI-driven product assortment optimization for retailers, has raised $1.6 million in pre-seed funding. This capital injection will support the company's efforts to refine its AI models and accelerate product development.
Investor Details
The funding round was led by Seedcamp, a leading European seed-stage venture capital firm headquartered in London. Seedcamp's involvement comes with access to its extensive network of mentors, investors, and strategic resources aimed at helping startups achieve product-market fit and scale efficiently. Additional participants included Yellow, First Momentum, and Arc Investors.
How Zenline AI Plans to Use the Funds
The newly raised funds will primarily be used to improve Zenline’s AI algorithms, speed up the rollout of new features, and target expansion into more retail verticals. This approach aims to deliver actionable, data-driven recommendations that help retailers optimize pricing, assortment, and product launching strategies.
About Zenline AI
Founded in 2025 by Arber Sejdiji and Gerrit Merz, Zenline AI develops AI agents that simulate the decision-making process of retail assortment managers. Their platform integrates margin data, market trends, competitive signals, and shopper behavior to provide product-level insights. The goal is to empower European retailers with smarter assortment decisions backed by AI.
Funding Summary
- Company: Zenline GmbH
- Amount Raised: $1.6 million
- Funding Round: Pre-seed
- Funding Year: 2025
- Lead Investor: Seedcamp
- Additional Investors: Yellow, First Momentum, Arc Investors
- Website: https://www.tryzenline.ai/
- Category: AI Retail Assortment Optimization
For product development professionals, Zenline AI’s progress highlights the increasing importance of integrating AI to make data-backed decisions in retail. Understanding how AI agents can replicate human decision-making in assortment management could be vital for building smarter, more responsive retail solutions.
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