Zero to launch: AI-driven campaign creation without the creative logjam
Creative backlog slowing you down? You're not alone. Asset production is still the blocker between strategy and market impact. A session at the Nov. 4, 2025 MarTech Conference will show how AI clears that path - so you can scale without compromising voice or standards.
The session, "Zero to launch: Using AI for campaign and content creation at scale," is virtual and free. It's moderated by Molly St. Louis (co-founder, Mosaic Group Media) with panelists A. Lee Judge (co-founder and CMO, Content Monsta), Angela Vega (director of capabilities and operations, Expedia Group), and Eric Mayhew (co-founder, president, and chief product officer, Fluency).
What this session tackles
You have ideas, budgets, and clear goals - but production stalls. Landing pages pile up. Email journeys creep. Multichannel assets lag. This session shows how modern AI moves creative from manual sprints to a coordinated system that keeps brand and message intact.
What you'll take away
- Turn core ideas into full campaign drafts across formats and platforms using AI to speed production.
- Keep voice, tone, visuals, and messaging consistent at scale with AI-assisted guardrails.
- Redesign your workflow so AI handles drafting, versioning, and adaptation - while your team leads strategy, review, and approvals.
Why this matters now
Scaled creative is becoming standard. As autonomous pipelines mature, campaigns shift from one-and-done launches to continuous feedback loops that improve with every iteration. The gap to close is getting from concept to first launch fast - and keeping it coherent as you iterate.
AI can already output thousands of ad variants, tailor copy by audience, and adapt visuals across channels. The real challenge is directing it with clarity, enforcing standards, and shipping on a weekly - even daily - cadence.
Who should attend
- Creative leaders and campaign strategists seeking more output without more headcount.
- Content and operations teams that want ideation, drafting, and delivery to move in lockstep.
- Marketing technologists and martech integrators embedding AI into the campaign lifecycle.
Quick prep for creatives: make AI useful on day one
- Voice system: Document tone, vocabulary, do/don't lists, and examples. Feed this into prompts and templates.
- Asset kits: Standardize layouts, components, and brand specs (colors, type, spacing) to speed consistent outputs.
- Prompt library: Save prompts for headlines, email frameworks, ad variants, and localization. Iterate, don't reinvent.
- Review gates: Define who approves which assets and what checks are automated vs. human.
- Data hooks: Tag experiments and variants so performance flows back into your next prompt or brief.
Brand safety and governance
Bring your questions on tool selection, variant controls, and approval workflows. The discussion will focus on practical frameworks that keep your brand safe while you increase velocity.
How to attend
The MarTech Conference on Nov. 4, 2025 is virtual and free. Search for "MarTech Conference November 2025 registration" to grab your spot.
Helpful resources
- NIST AI Risk Management Framework for practical governance guidance.
- IAB New Ad Portfolio to standardize sizes and formats for scalable creative.
Level up your AI workflow
- AI courses by job to build role-specific skills for creative teams.
- Top AI tools for copywriting to accelerate concepting and variant production.
Your membership also unlocks:
