Zeta Global Names Nate Yohannes President of Zeta Data & AI Lab to Drive AI Innovation
Zeta Global (NYSE: ZETA), an AI Marketing Cloud leader, announced the appointment of Nate Yohannes as President of Zeta Data & AI Lab and Global Head of Research and Development. Yohannes, a seasoned expert with over 15 years of experience in AI and product innovation, will lead Zeta’s new innovation hub focused on developing advanced AI tools for marketing professionals.
Yohannes previously held senior roles at Meta and Microsoft. At Meta, he led the product management for Generative AI in Ads Ranking, where he developed AI systems using Meta’s Llama to improve advertising effectiveness. Before that, he was part of Microsoft’s Office of the CTO, focusing on AI, autonomous systems, and robotics.
What This Role Means for Product Development
Reporting directly to Zeta’s CTO, Christian Monberg, Yohannes will spearhead the Zeta Data & AI Lab. This group aims to accelerate innovation by quickly identifying, testing, and scaling new AI-driven business opportunities beyond Zeta’s core marketing platform.
By tapping into Zeta’s proprietary data and AI capabilities, the lab will operate with agility to adapt to new technologies and market trends. This approach is set to create new revenue streams and deliver meaningful advancements in marketing technology.
Leadership Perspective
David A. Steinberg, Zeta’s CEO, highlighted Yohannes’ unique ability to combine vision with execution. He emphasized that with Yohannes leading the AI Lab, Zeta is positioned to transform emerging AI technologies into practical tools that will set new standards in marketing.
Yohannes expressed enthusiasm about joining Zeta at a critical time. He cited the company’s strong platform, proprietary data, and clear strategic vision as key factors that will help them lead the next phase of AI innovation. He aims to build transformative products, attract top talent, and support Zeta’s clients in achieving exceptional results.
About Nate Yohannes
- Led GenAI product management in Ads Ranking at Meta, impacting over 2 billion daily users
- Held senior AI product roles across Instagram and Meta’s Modern Recommendation Systems
- Directed product and strategy initiatives at Microsoft’s Office of the CTO in AI and robotics
- Served as Senior Advisor at the U.S. Small Business Administration and participated in the White House Broadband Opportunity Council
- Holds a Master of Science from Brown University and a Juris Doctor from the University at Buffalo School of Law
About Zeta Global
Zeta Global is an AI Marketing Cloud that uses advanced artificial intelligence and trillions of consumer signals to help marketers acquire, grow, and retain customers efficiently. Its Zeta Marketing Platform (ZMP) unifies identity, intelligence, and omnichannel activation in a single platform powered by one of the largest proprietary data sources in the industry.
Founded in 2007 by David A. Steinberg and John Sculley, Zeta serves enterprise customers across multiple sectors with personalized marketing solutions. The company is headquartered in New York City with offices worldwide.
For more information on AI-driven marketing and innovation, explore resources on Complete AI Training.
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