Zillow Launches the Only Real Estate App in ChatGPT
Zillow debuts the only real estate app in ChatGPT with live listings, photos, maps, and pricing. Jump to Zillow to book tours, contact agents, or explore financing.
Zillow debuts the only real estate app in ChatGPT
Posted on Oct 6, 2025
Zillow launched a first-of-its-kind app inside ChatGPT. Ask, "Zillow, show me homes for sale in Kansas City," and ChatGPT pulls in live Zillow listings with photos, maps and pricing. One click takes you to Zillow to schedule a tour, connect with an agent or explore financing.
As of today, Zillow is the only real estate app available in ChatGPT. The experience is built with OpenAI and ties directly into Zillow's real-time data and tools.
Why this matters to real estate and construction pros
- Meet buyers and renters where they already ask questions - inside chat.
- Shorten discovery time with accurate, up-to-date listings and filters.
- Push high-intent users straight into tours, agent contact and financing on Zillow.
- Keep your team compliant while leveraging AI for faster client qualification.
How it works inside ChatGPT
Start a prompt with "Zillow" plus your criteria. Example: "Zillow, show me homes for sale in Denver under $600,000," or "Zillow, find a two-bedroom rental in Seattle." ChatGPT surfaces the Zillow App and returns listings with context.
- Live for-sale and rental inventory, kept current.
- Photos, maps, core property facts, pricing, broker and MLS attribution, and required disclosures.
- Built-in filters by location and listing type; refine further through chat.
- Next steps - tours, agent contact, financing - continue on Zillow with a direct handoff.
What you'll see
- Real listings, not summaries.
- Visual cards with images and map context.
- Sorting consistent with Zillow's site experience.
Availability
The Zillow App in ChatGPT is live for all logged-in ChatGPT users in the U.S. on Free, Plus and Pro plans. It supports most listing types, including rentals and homes for sale by agents or owners. Zillow plans to add new construction listings and immersive 3D tours over time.
Use cases you can deploy now
- Lead intake: Qualify buyers by price, beds/baths, and neighborhoods directly in chat before handing off to your CRM.
- Affordability screening: Ask for options "near downtown Austin" within a target budget to speed up first-call prep.
- Investor scouting: Surface rentals or value targets by yield assumptions you specify in the prompt.
- Builder marketing: Encourage prospects to ask for "new homes near [area] under [price]" as inventory comes online.
- Property management: Route high-intent renter queries to tours with minimal back-and-forth.
Compliance and safeguards
The app includes fair housing guidance, a proprietary classifier and ongoing testing to reduce biased or subjective outputs. Keep your own fair housing standards in place and avoid demographic targeting in prompts. For reference, see HUD's fair housing resources.
Quick FAQ
- How does it work? Ask about homes, neighborhoods or affordability in ChatGPT. You get Zillow's live listings, filters and insights. Actions like tours or agent connection happen on Zillow.
- What info is included? Maps, photos, core facts, pricing, broker/MLS attribution and required disclosures are shown in an interactive format inside ChatGPT.
- Can users filter? Yes. Results are sorted like on Zillow, with filters for location and listing type. You can refine criteria by asking more in chat.
- Can you contact an agent? Yes. With one click, users jump to the correct Zillow page (for example, a listing with "Request a tour" open) to connect.
- What's coming next? Planned additions include new construction listings and 3D tours.
Team playbook to get started
- Log in to ChatGPT and test prompts buyers will use: "Zillow, townhomes in [city] under [price]," "pet-friendly 2-bed rentals in [area]."
- Align prompts with your inventory and service area. Keep fair housing in mind - focus on property features and budget, not demographics.
- Prep listings: accurate pricing, complete facts, quality photos, and clear tour availability to convert handoffs.
- Define your follow-up: when a tour request hits Zillow, who on your team responds and how fast.
- Track: measure chat-to-tour rate, time to first contact and close rate for leads originating from ChatGPT.
