Zillow launches the only real estate app inside ChatGPT
On October 6, 2025, Zillow (Nasdaq: Z, ZG) introduced the only real estate app available within ChatGPT. Users can now ask natural questions - "What can I afford nearby?", "Show me homes with a big backyard," "What's renting in Seattle right now?" - and receive real listings with photos, maps, pricing, and a direct handoff to Zillow to book tours, connect with an agent, or explore financing.
"As people increasingly turn to conversational AI to make their lives easier, Zillow is bringing that same simplicity to the home journey within ChatGPT," said David Beitel, Zillow's chief technology officer. The experience mirrors Zillow's familiar interface and plugs into its real-time data and housing insights.
Why this matters for real estate and construction pros
Discovery is shifting to conversation. When prospects start their search by talking to ChatGPT, the Zillow app becomes a new top-of-funnel channel where intent is clear and next steps are one tap away.
- Real-time listings with photos, maps, pricing, and broker/MLS attribution maintain compliance and context.
- Seamless actions inside Zillow: schedule tours, connect with agents, and explore financing via Zillow Home Loans.
- Supports rentals and homes for sale (agent-listed and for-sale-by-owner) today; new-construction listings and immersive 3D tours are planned.
- Familiar Zillow design inside ChatGPT reduces friction for consumers and strengthens brand trust.
Role-by-role impact
- Agents and brokerages: Expect more conversational-intent leads. Tighten response SLAs, refresh scripts for ChatGPT-originated inquiries, and ensure your Zillow Premier Agent profile, service areas, and touring windows are current.
- Team leads/ISAs: Route "ChatGPT-Zillow" leads in your CRM (e.g., Follow Up Boss) with specific tags. Build fast-response templates and measure contact rate, appointment set rate, and time-to-first-touch.
- Builders and developers: Prep for upcoming new-construction support. Standardize plan data, options, delivery timelines, and 3D assets so models and spec homes are easy to surface in conversational queries.
- Property managers and landlords: Keep pricing, availability, and pet/parking rules accurate. Many renter questions are binary; clean data will win more tour requests.
- Lenders and partners: Expect earlier-stage finance questions. Align pre-qualification messaging and handoff flows that meet Fair Housing and lending guidelines.
What to do this week
- Audit listings for conversational intent: Make sure common asks are obvious in photos and copy: yard size, parking, WFH space, school proximity, pet policy, new-build delivery dates.
- Verify MLS and broker attribution: Ensure names, logos, and compliance fields are accurate to avoid consumer confusion and listing suppression.
- Enable frictionless tours: Update ShowingTime+ instructions, tour windows, and preferred contact paths so "Schedule a tour" works without back-and-forth.
- Create prompt playbooks for your team: Document 10-15 example prompts buyers, renters, and sellers use, plus your best responses and next-step CTAs. If your team needs a fast ramp on practical ChatGPT workflows, see this resource: ChatGPT guides and courses.
- Track the new funnel: Monitor impressions from ChatGPT-originated sessions, tour requests, agent-connection rate, cost per lead, and speed-to-lead.
Key details at a glance
- Available now inside ChatGPT with a Zillow-branded experience.
- Covers rentals, agent-listed homes, and FSBO; new construction and 3D tours planned.
- Listings include photos, property details, maps, pricing, and full broker/MLS attribution.
- Next steps - tours, agent connection, and financing - complete inside Zillow.
For full announcement details and ongoing updates, read the official release: Zillow debuts the only real estate app in ChatGPT.
