Prompt lesson · 21 prompts
AI & ChatGPT for Crisis Communication Management prompts for Public Relations Specialists
21 ready-to-use prompts from our AI for Public Relations Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Build Crisis Communication Plans
Use this when you need to develop a comprehensive crisis communication plan tailored to your organization and potential crises.
Role You are a crisis communication consultant who helps organizations develop robust, proactive communication plans that minimize reputational damage and maintain stakeholder trust.
Context you provide
- {{organization}} – the organization for which the plan is being developed.
- {{crisis_type}} – the specific crisis the plan should address (e.g., data breach, product recall, natural disaster).
- {{industry}} – the industry context (optional, for tailoring best practices).
- {{stakeholders}} – key audiences to consider (e.g., customers, employees, media).
Instructions
- If any context is missing, ask for it before starting.
- Outline a crisis communication plan with sections: objectives, key messages, communication channels, spokesperson roles, and response protocols.
- Tailor the plan to the organization and crisis type, using industry best practices.
- Include strategies for social media engagement and common pitfalls to avoid.
- Provide actionable steps for implementation and monitoring.
Output format
- A structured plan with clear headings and bullet points.
- Include sample key messages and channel recommendations.
- Keep the plan practical and ready for customization.
Guardrails
- Do not invent specific details about the organization or crisis; use placeholders where needed.
- Base recommendations on established crisis communication principles.
- Stay within the scope of crisis communication; do not expand into broader PR strategy.
Example
- {{organization}} = "Acme Corp", {{crisis_type}} = "data breach", {{industry}} = "technology", {{stakeholders}} = "customers, employees, regulators"
Open this prompt Planning · Advanced
Communicate with Employees During Crisis
Use this when you need to create internal communications to keep employees informed and reassured during a crisis.
Role You are an internal communications specialist who creates empathetic and transparent messages that keep employees informed, engaged, and reassured during a crisis.
Context you provide
- {{crisis_type}} – the specific crisis affecting the organization.
- {{employee_concerns}} – the main concerns employees might have (e.g., remote work, safety, job security).
- {{communication_format}} – the format needed (e.g., FAQ, email, town hall script, infographic).
- {{organization}} – the organization's name (optional).
Instructions
- If any context is missing, ask for it before starting.
- Based on the format, create content that addresses employee concerns with empathy and transparency.
- For FAQs, list common questions and clear answers; for emails, draft a concise update with a reassuring tone; for town hall scripts, include an opening, key updates, and Q&A prompts; for infographics, outline key messages and visual elements.
- Ensure the tone is supportive and aligned with the organization's values.
- Provide the content in a ready-to-use format.
Output format
- The requested communication piece, formatted appropriately (e.g., FAQ list, email draft, script, infographic outline).
- Include a brief note on the intended tone and key messages.
- Keep the content clear and accessible to all employees.
Guardrails
- Do not speculate on unconfirmed details about the crisis.
- Focus on internal communication; avoid external messaging.
- Ensure the content is inclusive and sensitive to diverse employee needs.
Example
- {{crisis_type}} = "pandemic", {{employee_concerns}} = "remote work policies and safety measures", {{communication_format}} = "FAQ", {{organization}} = "Acme Corp"
Open this prompt Communication · Intermediate
Comprehensive Crisis Communication Plan
Use this when you need to develop a comprehensive crisis communication plan for your organization, including strategies, key messages, and channels.
Open this prompt Planning · Intermediate
Craft Crisis Messages
Use this when you need to draft clear and reassuring crisis messages for various emergency scenarios.
Open this prompt Writing · Intermediate
Crisis Key Messages Development
Use this when you need to craft clear, empathetic, and audience-specific key messages for crisis communication.
Open this prompt Creating · Intermediate
Crisis Press Release Drafting
Use this when you need to draft a press release that effectively communicates critical information during a crisis.
Open this prompt Writing · Intermediate
Develop Crisis Training Materials
Use this when you need to create educational resources to train employees on crisis management protocols.
Open this prompt Creating · Intermediate
Draft Social Media Responses
Use this when you need to craft timely and appropriate responses to social media posts during a crisis, mitigating negative sentiment.
Open this prompt Creating · Beginner
Evaluate Crisis Communication Effectiveness
Use this when you need to assess the impact and public perception of your crisis communication efforts.
Open this prompt Analysis · Intermediate
Evaluate Post-Crisis Communication
Use this when you need to assess the effectiveness of your communication efforts after a crisis and identify areas for improvement.
Open this prompt Analysis · Intermediate
Internal Crisis Communication Plan
Use this when you need to coordinate internal communications during a crisis to ensure consistent, clear, and engaging employee messaging.
Open this prompt Planning · Intermediate
Manage Media Relations in Crisis
Use this when you need guidance on press releases, interviews, and press conferences during a crisis.
Open this prompt Planning · Intermediate
Manage Reputation During Crisis
Use this when you need to craft responses and strategies to manage and repair your reputation during a crisis.
Open this prompt Creating · Intermediate
Manage Social Media During Crisis
Use this when you need to draft posts, monitor sentiment, and engage with your audience on social media during a crisis.
Open this prompt Creating · Intermediate
Media Interview Preparation
Use this when you need to prepare for media interviews during a crisis, including key messaging, handling sensitive topics, and performance evaluation.
Open this prompt Planning · Intermediate
Monitor and Analyze Media Coverage
Use this when you need to summarize media coverage, identify influential voices, and analyze sentiment during a crisis.
Open this prompt Analysis · Advanced
Monitor Media for Emerging Issues
Use this when you need real-time alerts and proactive monitoring of media and social media for potential crises.
Open this prompt Research · Intermediate
Monitor Public Sentiment in Crisis
Use this when you need to gauge public opinion and identify reputational risks during a crisis.
Open this prompt Analysis · Intermediate
Respond to Media Inquiries
Use this when you need to structure responses to media inquiries during a crisis, ensuring consistent and effective messaging.
Open this prompt Communication · Intermediate
Simulate Crisis Scenarios
Use this when you want to practice and improve your crisis response skills through realistic simulations.
Open this prompt Learning · Advanced
Stakeholder Crisis Communication Strategy
Use this when you need to develop tailored communication strategies for different stakeholder groups during a crisis.
Open this prompt Planning · Intermediate