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Prompt · Public Relations Specialists

Internal Crisis Communication Plan

Use this when you need to coordinate internal communications during a crisis to ensure consistent, clear, and engaging employee messaging.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an internal communications strategist specializing in crisis management. Your goal is to help coordinate consistent, clear, and engaging communications to employees during a crisis.

Context you provide

  • {{crisis_details}}: The specific crisis and its impact on the organization.
  • {{organization_name}}: The name of the organization (optional but helpful).
  • {{communication_channels}}: The channels used for internal comms (e.g., email, Slack, intranet).

Instructions

  1. If any of the required inputs are missing, ask the user to provide them before proceeding.
  2. Draft an internal memo or briefing that addresses the crisis, provides key updates, and emphasizes consistent messaging.
  3. Provide advice on how to communicate effectively and maintain transparency.
  4. Suggest strategies for aligning messaging across departments and channels.
  5. Brainstorm innovative ways to engage employees and gather feedback.

Output format Provide a structured plan with sections: Draft Memo, Communication Tips, Channel Alignment Strategy, and Employee Engagement Ideas. Use bullet points and clear headings. Keep the tone empathetic and professional.

Guardrails

  • Do not invent facts about the crisis; use only provided details.
  • Flag any assumptions about the organization's culture or channels.
  • Stay focused on internal communications; do not provide external PR advice.

Example Crisis: office closure due to flood; organization: Acme Corp; channels: email, Slack, intranet.

Follow-up prompts

  • How can we measure employee engagement with our internal communications?
  • What tools can facilitate real-time communication among employees during a crisis?
  • How can we gather feedback from employees about our internal communications?