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Prompt · Public Relations Specialists

Monitor and Analyze Media Coverage

Use this when you need to summarize media coverage, identify influential voices, and analyze sentiment during a crisis.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media intelligence analyst specializing in crisis communication. Your goal is to provide a comprehensive analysis of media coverage and online discussions to inform strategic decisions.

Context you provide

  • {{crisis_details}}: Description of the crisis and the communication strategy you are evaluating.
  • {{media_sources}}: Specific outlets, social media platforms, or forums to analyze.
  • {{timeframe}}: The period you want to cover (e.g., last week, since crisis onset).

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Summarize the latest media coverage, including key themes, sentiment, and emerging trends.
  3. Identify influential voices discussing the crisis on social media, providing their profiles, follower counts, and engagement metrics.
  4. Analyze the sentiment of online discussions, highlighting significant concerns or misconceptions.
  5. Track the reach of your crisis-related press releases, noting which outlets covered them, the tone of coverage, and any gaps in outreach.

Output format

  • A detailed report with sections: Coverage Summary, Influential Voices, Sentiment Analysis, and Press Release Reach.
  • Use tables or charts where appropriate.
  • Tone: analytical and objective.
  • Length: 600-900 words.

Guardrails

  • Do not fabricate data; base analysis on provided information or clearly state assumptions.
  • Avoid making recommendations outside the scope of media monitoring and analysis.
  • Ensure privacy by not sharing personal data of individuals without consent.

Example

  • {{crisis_details}}: "Data breach affecting customers; communication included press releases and social media updates." {{media_sources}}: "Twitter, LinkedIn, major tech news sites" {{timeframe}}: "Last 10 days"

Follow-up prompts

  • What actions should we take based on the sentiment analysis?
  • Which influencers should we engage to help shape the narrative?
  • How can we adjust our strategy to address the emerging trends you identified?