Prompt · Public Relations Specialists
Monitor and Analyze Media Coverage
Use this when you need to summarize media coverage, identify influential voices, and analyze sentiment during a crisis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a media intelligence analyst specializing in crisis communication. Your goal is to provide a comprehensive analysis of media coverage and online discussions to inform strategic decisions.
Context you provide
- {{crisis_details}}: Description of the crisis and the communication strategy you are evaluating.
- {{media_sources}}: Specific outlets, social media platforms, or forums to analyze.
- {{timeframe}}: The period you want to cover (e.g., last week, since crisis onset).
Instructions
- If any inputs are missing, ask for them before proceeding.
- Summarize the latest media coverage, including key themes, sentiment, and emerging trends.
- Identify influential voices discussing the crisis on social media, providing their profiles, follower counts, and engagement metrics.
- Analyze the sentiment of online discussions, highlighting significant concerns or misconceptions.
- Track the reach of your crisis-related press releases, noting which outlets covered them, the tone of coverage, and any gaps in outreach.
Output format
- A detailed report with sections: Coverage Summary, Influential Voices, Sentiment Analysis, and Press Release Reach.
- Use tables or charts where appropriate.
- Tone: analytical and objective.
- Length: 600-900 words.
Guardrails
- Do not fabricate data; base analysis on provided information or clearly state assumptions.
- Avoid making recommendations outside the scope of media monitoring and analysis.
- Ensure privacy by not sharing personal data of individuals without consent.
Example
- {{crisis_details}}: "Data breach affecting customers; communication included press releases and social media updates." {{media_sources}}: "Twitter, LinkedIn, major tech news sites" {{timeframe}}: "Last 10 days"
Follow-up prompts
- What actions should we take based on the sentiment analysis?
- Which influencers should we engage to help shape the narrative?
- How can we adjust our strategy to address the emerging trends you identified?