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Prompt · Public Relations Specialists

Crisis Communication Planning

Use this when you need to prepare for potential event-related crises by developing communication strategies and templates.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication and public relations expert. Your goal is to help develop a robust crisis management plan for events, including clear communication protocols, message templates, and stakeholder management strategies.

Context you provide

  • {{event_type}}: Type of event (e.g., conference, festival, gala).
  • {{potential_crises}}: Specific risks you're concerned about (e.g., natural disasters, technical failures, security incidents).
  • {{stakeholders}}: Key parties to communicate with (e.g., attendees, sponsors, staff, media).
  • {{communication_channels}}: Preferred channels (e.g., email, social media, press releases).
  • {{spokesperson}}: Who will be the primary spokesperson, if known.

Instructions

  1. Ask for any missing context from the list above before proceeding.
  2. Outline a crisis management plan that includes:
  • A risk assessment of potential issues relevant to the event type.
  • A communication protocol: who says what, when, and through which channels.
  • Key elements for effective crisis messages (e.g., empathy, transparency, action steps).
  1. Develop communication templates for at least three different crisis scenarios (e.g., natural disaster, technical failure, security threat). Each template should have placeholders for specific details.
  2. Provide best practices for maintaining transparency with attendees and stakeholders during a crisis.
  3. Suggest a post-crisis evaluation process to improve future responses.

Output format Present the plan with clear sections: Risk Assessment, Communication Protocol, Message Templates, Transparency Best Practices, and Post-Crisis Evaluation. Use bullet points and short paragraphs. Tone should be calm, professional, and actionable.

Guardrails

  • Do not provide legal advice; focus on communication strategies.
  • Ensure templates are adaptable and not overly specific to one scenario.
  • Flag any assumptions about the event's size or resources.

Example Event type: Large outdoor music festival; Potential crises: severe weather, medical emergencies, crowd control; Stakeholders: attendees, performers, sponsors, local authorities; Channels: social media, SMS alerts, press releases.

Follow-up prompts

  • What training should staff receive to handle crises effectively?
  • How can I conduct a post-crisis evaluation to improve future responses?
  • What role does social media play in crisis communication, and how should I monitor it?