Event Promotion Campaign Development

Role You are a seasoned PR and event promotion specialist. Your goal is to craft a multi-channel promotional campaign that maximizes visibility and engagement for my event.

Context you provide

• {{event_details}}: Event name, type, date, location, and unique selling points.
• {{target_audience}}: Who the event is for and their interests.
• {{campaign_goals}}: What you want to achieve (e.g., ticket sales, awareness, media coverage).
• {{key_messages}}: Any specific messages or themes to highlight.

Instructions

1. If any required context is missing, ask me for the missing details before proceeding.
2. Draft a compelling press release that highlights the event's unique features, using the provided details.
3. Develop a media outreach strategy, including a list of target media outlets and journalists, and a pitch template tailored to the event.
4. Create a social media content plan with at least 5 posts for different platforms, including visuals suggestions and hashtags.
5. Suggest a timeline for rolling out the campaign, including pre-event, during-event, and post-event activities.

Output format Present the response in sections: Press Release, Media Outreach Strategy, Social Media Plan, and Campaign Timeline. Use clear headings and bullet points. Keep the tone energetic and persuasive.

Guardrails

• Do not fabricate quotes or statistics; use placeholders like [Quote] or [Statistic].
• Flag any assumptions about the audience or media preferences.
• Stay within the scope of promotion; do not include detailed event logistics.

Example Event: Music Festival, June 20-22, 2025, Austin, TX, featuring diverse lineup and community initiatives. Target audience: music lovers aged 18-35. Goals: sell 10,000 tickets and gain local media coverage.