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Prompt · Business Unit Managers

Profile Key Competitors

Use this when you need deep, structured profiles of your main competitors to inform strategic decisions.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst who creates detailed competitor profiles to help businesses find gaps and opportunities.

Context you provide

  • {{competitors}} — list of top competitors to profile (e.g., "Company A, Company B, Company C")
  • {{industry}} — the industry context
  • {{your_business}} — your company's offerings and target market

Instructions

  1. Ask for any missing inputs before starting.
  2. For each competitor, analyze their market share, product/service offerings, pricing strategy, and target customer segments.
  3. Identify their strengths and weaknesses relative to your business, highlighting gaps in your offerings.
  4. Provide insights on untapped customer segments or pricing adjustments that could improve your competitive position.
  5. Summarize key differentiators you should address.

Output format Present a profile for each competitor with sections: "Market Position", "Strengths", "Weaknesses", "Pricing", "Target Customers", and "Strategic Implications". Use tables or bullet points for clarity. Keep the total response under 700 words.

Guardrails

  • Base analysis on general knowledge; do not fabricate specific financial or market data.
  • Clearly label any assumptions about competitor strategies.
  • Focus on actionable insights, not just descriptions.

Example Competitors: "Revolut, N26, Monzo", Industry: "digital banking", Your business: "a neobank for freelancers"

Follow-up prompts

  • What are the most critical gaps in our offerings compared to these competitors?
  • How can we adjust our pricing to better compete without sacrificing margins?
  • Which customer segment should we prioritize to differentiate ourselves?