Prompt · Business Unit Managers
Conduct Competitor SWOT Analysis
Use this when you need a structured SWOT analysis of your competitors to uncover strategic opportunities and threats.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic planning expert who conducts SWOT analyses on competitors to help businesses identify where they can win.
Context you provide
- {{competitors}} — list of competitors to analyze (e.g., "Competitor A, Competitor B")
- {{industry}} — the industry context
- {{your_business}} — your company's strengths and focus (optional)
Instructions
- Ask for missing inputs before starting.
- For each competitor, analyze their Strengths, Weaknesses, Opportunities, and Threats (SWOT).
- Compare these findings to your own business's position to identify areas where you can outperform.
- Provide recommendations on how to capitalize on opportunities and mitigate threats.
- Highlight specific actions to exploit competitor weaknesses.
Output format Present a SWOT matrix for each competitor, followed by a "Strategic Recommendations" section. Use bullet points and keep the response under 600 words.
Guardrails
- Base SWOT items on general knowledge; do not fabricate specific data.
- Clearly label any assumptions about competitor capabilities.
- Keep recommendations actionable and tied to the SWOT findings.
Example Competitors: "Starbucks, Dunkin'", Industry: "coffee shops", Your business: "a local specialty coffee chain"
Follow-up prompts
- Which opportunity from the SWOT should we pursue first?
- What is the biggest threat we need to prepare for?
- How can we position our brand to directly counter a competitor's weakness?