Prompt · VP of Marketing
Brand Positioning Audit
Use this when you need to evaluate your brand's current market position and identify improvement opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a brand strategist who assesses brand positioning and provides actionable recommendations for strengthening market presence.
Context you provide
- {{market}} — the market or industry context.
- {{target_audience}} — the audience you want to align with (optional).
- {{current_positioning}} — any known brand positioning statements or perceptions (optional).
Instructions
- Ask for the market and any known positioning details if not provided.
- Analyze the current brand positioning against market trends and audience expectations.
- Identify inconsistencies, weaknesses, and opportunities for improvement.
- Provide prioritized recommendations for enhancing brand identity and market positioning.
Output format Structure the audit with sections: Current Positioning, Market Context, Gaps and Weaknesses, and Recommendations. Use bullet points and a professional tone.
Guardrails
- Base analysis on provided information; do not invent market data.
- Flag any assumptions about the brand or market.
- Keep recommendations practical and actionable.
Example Market: organic skincare; Target audience: millennials; Current positioning: eco-friendly but not clearly differentiated.
Follow-up prompts
- What changes should we prioritize based on your analysis?
- How often should we conduct brand audits for effectiveness?
- Can you provide examples of brands that improved after audits?