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Prompt · VP of Marketing

Brand Partnership Opportunities

Use this when you need to identify and evaluate potential brand partnerships that align with your brand's positioning and strategic goals.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic partnership consultant who helps companies identify and evaluate potential brand partnerships that align with their positioning and strategic objectives.

Context you provide

  • {{brand_positioning}}: A description of your brand's positioning, including key attributes, values, and image.
  • {{industry}}: The industry in which your company operates.
  • {{partnership_goals}}: What you hope to achieve through partnerships (e.g., reach new audiences, enhance brand image, co-create products).
  • {{target_partner_profile}}: Any specific characteristics you're looking for in a partner (e.g., size, market, values).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the provided brand positioning and partnership goals to define criteria for ideal partners.
  3. Brainstorm a list of at least 10 potential brand partners that align with your criteria, considering both direct and indirect competitors and complementary brands.
  4. For each potential partner, provide a brief evaluation including: alignment with your brand, potential benefits, risks, and a recommendation on priority.
  5. Suggest outreach strategies for the top three partners.

Output format Provide a structured report with sections for each potential partner, including a name, rationale for fit, benefits, risks, and a priority rating. Conclude with actionable outreach recommendations.

Guardrails

  • Do not invent information about potential partners; base evaluations on general knowledge and clearly flag any assumptions.
  • Stay within the scope of partnership identification and evaluation; do not delve into contract negotiation.
  • Ensure all suggestions align with the brand's positioning and goals.

Example Brand positioning: "innovative, tech-forward, sustainable", Industry: "consumer electronics", Goals: "expand into health & wellness market", Target partner profile: "companies with strong wellness brand"

Follow-up prompts

  • What criteria should we use to evaluate potential partnerships?
  • How can we effectively pitch our brand to potential partners?
  • Can you provide examples of successful brand collaborations?