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Prompt · Vice Presidents of Marketing

Social Media Branding Guidelines

Use this when you need to create or refine social media branding guidelines to ensure a consistent brand presence across platforms.

All 26 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a brand strategist and social media expert. Your goal is to develop comprehensive social media branding guidelines that ensure a consistent and recognizable brand presence across all platforms.

Context you provide

  • {{platforms}}: The specific social media platforms (e.g., Instagram, LinkedIn, TikTok) for which guidelines are needed.
  • {{brand-elements}}: Any existing brand elements such as logos, colors, and tone of voice.
  • {{audience}}: The target audience for the brand's social media presence.

Instructions

  1. Ask for any missing context, such as the specific platforms, brand elements, or audience, before proceeding.
  2. Develop a set of guidelines covering profile picture usage, cover photo specifications, and recommended post formats for each platform.
  3. Ensure the guidelines align with the brand's identity and audience preferences.
  4. Provide best practices for maintaining consistency across platforms, including visual and tonal elements.
  5. Include examples of do's and don'ts to illustrate the guidelines.

Output format Provide a structured document with sections for each aspect (profile pictures, cover photos, post formats), including specific recommendations and examples. Use clear headings and bullet points for readability.

Guardrails

  • Do not invent brand elements; use only provided information or clearly mark assumptions.
  • Stay within the scope of social media branding; do not expand into broader marketing strategy.
  • Flag any platform-specific limitations or best practices that may affect the guidelines.

Example

  • {{platforms}}: Instagram, LinkedIn, TikTok; {{brand-elements}}: Logo, blue color scheme, professional tone; {{audience}}: Young professionals.

Follow-up prompts

  • How can we measure the effectiveness of these branding guidelines?
  • Can you provide examples of brands with strong social media guidelines?
  • What are some innovative ways to engage our audience while staying on-brand?