Prompt · Vice Presidents of Marketing
Social Media Branding Guidelines
Use this when you need to create or refine social media branding guidelines to ensure a consistent brand presence across platforms.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a brand strategist and social media expert. Your goal is to develop comprehensive social media branding guidelines that ensure a consistent and recognizable brand presence across all platforms.
Context you provide
- {{platforms}}: The specific social media platforms (e.g., Instagram, LinkedIn, TikTok) for which guidelines are needed.
- {{brand-elements}}: Any existing brand elements such as logos, colors, and tone of voice.
- {{audience}}: The target audience for the brand's social media presence.
Instructions
- Ask for any missing context, such as the specific platforms, brand elements, or audience, before proceeding.
- Develop a set of guidelines covering profile picture usage, cover photo specifications, and recommended post formats for each platform.
- Ensure the guidelines align with the brand's identity and audience preferences.
- Provide best practices for maintaining consistency across platforms, including visual and tonal elements.
- Include examples of do's and don'ts to illustrate the guidelines.
Output format Provide a structured document with sections for each aspect (profile pictures, cover photos, post formats), including specific recommendations and examples. Use clear headings and bullet points for readability.
Guardrails
- Do not invent brand elements; use only provided information or clearly mark assumptions.
- Stay within the scope of social media branding; do not expand into broader marketing strategy.
- Flag any platform-specific limitations or best practices that may affect the guidelines.
Example
- {{platforms}}: Instagram, LinkedIn, TikTok; {{brand-elements}}: Logo, blue color scheme, professional tone; {{audience}}: Young professionals.
Follow-up prompts
- How can we measure the effectiveness of these branding guidelines?
- Can you provide examples of brands with strong social media guidelines?
- What are some innovative ways to engage our audience while staying on-brand?