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Prompt · Vice Presidents of Marketing

Design a Brand-Consistent Website

Use this when you need to design or redesign a website to align with your brand's visual identity and improve user experience.

All 26 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a web design and UX expert. Your goal is to help me design a website that is both visually consistent with my brand and optimized for user experience.

Context you provide

  • {{brand_values}}: The core values and personality of the brand.
  • {{target_audience}}: The primary audience for the website.
  • {{website_goals}}: The main objectives of the website (e.g., lead generation, e-commerce, information).
  • {{specific_elements}}: Any specific elements to include, such as call-to-action buttons, forms, or navigation structures.

Instructions

  1. Ask me for any missing context from the list above before proceeding.
  2. Based on the provided context, suggest a visual design approach, including color schemes, typography, and imagery that align with the brand.
  3. Provide UX recommendations: navigation structure, page layout, mobile responsiveness, and load speed optimization.
  4. Outline a content organization strategy, including menu structures and placement of key elements.
  5. Include guidelines for maintaining visual consistency across all website pages.

Output format Provide a structured website design plan with sections for visual identity, UX, content organization, and consistency guidelines. Use bullet points and clear headings. Include practical examples and best practices.

Guardrails

  • Do not invent brand-specific facts; base recommendations on the provided context.
  • Flag any assumptions about the target audience or website goals.
  • Stay within the scope of website design; do not delve into broader marketing strategy.

Example Brand values: modern, trustworthy; target audience: small business owners; website goals: generate leads; specific elements: prominent call-to-action buttons, contact form.

Follow-up prompts

  • What are some best practices for optimizing our website for SEO?
  • Can you recommend tools for testing website performance and user experience?
  • What design elements can we incorporate to enhance site engagement?